CRM & Subscription Manager – m/f/d

Hunderunde

. Build, test, and optimize email flows and campaigns in Klaviyo .

Posted 10/14/2026full-timeCologne • GermanyJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing email marketing campaigns and customer retention strategies, with a strong focus on data analysis and optimization. Proficient in utilizing Klaviyo and Shopify to drive subscription growth and enhance customer engagement.

Highest-signal resume keywords

Klaviyo Campaign ManagementCustomer Data AnalysisSubscription Model ExperienceWhatsApp MarketingGerman Language Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email Flow OptimizationCustomer SegmentationA/B TestingChurn Rate AnalysisCopywriting

Soft Skills

Analytical ThinkingCollaborationCommunication

Tools & Technologies

KlaviyoShopifyReChargeWhatsApp

Industry Keywords

D2C Brand ExperienceE-commerceHealth-Related CompliancePet IndustryFood Supplement IndustryWellness Industry

About the role

Key responsibilities & impact

Build, test, and optimize email flows and campaigns in Klaviyo
Develop post-purchase, win-back, impact-window check-in, and cancellation flows
Create customer segments and use them in day-to-day CRM activities
Further develop WhatsApp as a second lifecycle channel, including onboarding sequences, savings-plan reminders, and win-back campaigns
Manage the subscription business, drive subscription growth, and reduce cancellations
Account for ReCharge’s technical limitations and develop solutions such as pause offers, win-back flows, and interval adjustments
Analyze customer data from Shopify, ReCharge, Klaviyo, and surveys, and derive actionable initiatives
Conduct A/B tests on subject lines, send times, and flow logic
Work closely with the founders, content/copy team, and customer service

Requirements

What you’ll need

2–3+ years of experience as a CRM Manager, Retention Manager, or Email Marketing Manager
Ideally, experience working for a D2C brand
Advanced hands-on experience with Klaviyo or comparable tools, including flows, segmentation, and deliverability
Experience with subscription models in e-commerce is a strong plus
Experience with WhatsApp marketing or the willingness to get up to speed quickly
Strong affinity for numbers and the ability to analyze cohorts, churn rates, and flow performance
Excellent written and spoken German
Nice to have: experience in the pet, food supplement, or wellness industry
Knowledge of Shopify
Initial experience with compliance requirements for health-related claims
A strong feel for copy, tone, and language

Benefits

Comp & perks

Permanent employment contract
Responsibility and genuine ownership of CRM and the subscription model
Direct access to the founders and short decision-making processes
Work on a plant-based product developed with veterinary input and a commitment to animal welfare
Fast-growing team where the impact of your work is directly visible