Senior Manager, CRM

Hungryroot

. Develop and lead CRM strategy and roadmap across onboarding, activation, retention, reactivation and win-back .

Posted 11/9/2026full-timeRemote • United StatesSenior💰 $124,000 - $152,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in CRM strategy development and execution, with a strong focus on customer engagement, retention, and revenue growth through lifecycle marketing. Proficient in leveraging data analytics and tools like Braze to optimize customer segmentation and personalization efforts.

Highest-signal resume keywords

Braze ExpertiseLifecycle MarketingData AnalysisProject ManagementCustomer Segmentation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CRM StrategyLifecycle MarketingA/B TestingData PipelinesSegmentationPersonalizationSQLAnalyticsRetention StrategiesRevenue Impact Tracking

Soft Skills

Cross-Functional CollaborationCoachingCommunicationResults OrientationAdvocacy for Customers

Tools & Technologies

BrazeLookerData WarehouseEmail MarketingSMS Marketing

Industry Keywords

Direct-to-ConsumerSubscription BusinessE-CommerceCustomer EngagementCAN-SPAM Compliance

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Develop and lead CRM strategy and roadmap across onboarding, activation, retention, reactivation and win-back
Own lifecycle, triggered, promotional and ad hoc communications across email, SMS and other notifications
Partner with Data Science and Product to build customer segmentation and personalization
Run testing across subject lines, content, offers, timing and flows, and document best practices
Collaborate with Creative & Content on customer-first messaging and design
Coordinate communications with Operations and Customer Care around delivery, shipping and service moments
Advocate for customers in cross-functional Digital, Product and Operations work
Manage, coach and develop CRM marketers and direct freelance or agency partners
Own deliverability, list health and CAN-SPAM, TCPA and CCPA compliance
Track and report CRM performance and retention/loyalty KPIs, including engagement, conversion, retention and revenue impact
Partner with Data Science and Engineering on Braze data pipelines and warehouse reporting
Serve as in-house Braze expert, owning Canvas architecture and improving CRM tooling, workflows and team processes
Report into Marketing leadership and collaborate with Creative & Content, Performance Marketing, Product, Data Science, Operations and Customer Care

Requirements

What you’ll need

6-10 years of experience in CRM, lifecycle, service, account management, sales or email marketing
Track record of growing engagement, retention and revenue through lifecycle programs at direct-to-consumer (DTC) brands, ideally subscription or recurring-revenue businesses
Extensive hands-on experience with Braze (required), including Canvas Flow, segmentation, Liquid personalization, Connected Content and Currents
Strong analytical skills and results orientation
Deep experience designing and analyzing A/B, multivariate, holdout and incrementality tests
Comfortable with attribution and customer data
Experience with data pipelines that feed a CRM platform, including event and attribute schemas, warehouse-to-Braze syncs, and exporting engagement data for analysis
Strong project management and cross-functional collaboration skills
Looker and SQL strongly preferred
Experience building segmentation and personalization strategies with data and product teams is a plus
Startup or high-growth company experience, especially in food and e-commerce, is a plus

Benefits

Comp & perks

Equity
Unlimited vacation policy
Universal paid parental leave
Monthly Hungryroot credit for delicious, healthy groceries
Comprehensive health, vision, dental, and life insurance
401k with Company Match
A work from home stipend to support your initial home-office setup
Regular virtual team events
Annual company retreat
Remote-first culture with flexibility