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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing digital marketing strategies, with a strong focus on content creation, lead generation, and performance analysis. Proficient in managing social media presence and optimizing campaigns for engagement and conversions.
Highest-signal resume keywords
Digital Marketing Strategy DevelopmentContent Creation and CopywritingEmail Marketing Campaign ManagementSEO Fundamentals and Website OptimizationGoogle Analytics 4 Proficiency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital MarketingCampaign ManagementContent MarketingLead GenerationAudience SegmentationPerformance AnalysisKeyword ResearchOn-Page SEOSocial Media ManagementEmail Marketing
Soft Skills
Organizational SkillsTime ManagementAttention to DetailProactive ApproachCollaboration
Tools & Technologies
Google Analytics 4Google Search ConsoleCanvaEmail Marketing PlatformsSocial Media Scheduling Tools
Industry Keywords
B2B MarketingContent PerformanceAudience TargetingMarketing MetricsBrand Voice
About the role
Key responsibilities & impact- Assist in developing and implementing digital marketing strategies aligned with business objectives, target audiences, and lead generation goals
- Plan, execute, and optimise digital marketing campaigns across relevant channels
- Manage the company’s LinkedIn and social media presence through content planning, publishing, audience engagement, and performance monitoring
- Create social media posts, email campaigns, website copy, articles, and promotional materials
- Develop and manage email marketing campaigns, including segmentation, copywriting, scheduling, follow-ups, and performance analysis
- Support lead generation through targeted content, campaign messaging, landing pages, and other digital marketing activities
- Optimise website content and landing pages for user experience, engagement, and conversions
- Conduct keyword research and implement basic on-page SEO
- Monitor marketing metrics, prepare performance reports, and provide actionable recommendations
- Improve content performance, audience targeting, messaging, and conversion rates through testing and refinement
- Maintain consistent brand voice, visual identity, and professional standards
- Research target audiences, industry trends, competitors, and marketing opportunities
- Coordinate with internal stakeholders to align marketing activities with sales priorities and business goals
Requirements
What you’ll need- Philippines-based candidate
- At least 2–3 years of experience in digital marketing, campaign management, content marketing, or a similar role
- Experience planning and executing digital marketing campaigns across multiple channels
- Strong copywriting and content creation skills for a B2B audience
- Experience managing LinkedIn or other professional social media channels
- Working knowledge of email marketing, lead generation, and audience segmentation
- Familiarity with SEO fundamentals, website optimisation, and landing page best practices
- Ability to interpret marketing data, track KPIs, and improve campaign performance
- Experience with Google Analytics 4, Google Search Console, Canva, email marketing platforms, and social media scheduling tools
- Strong organisational and time management skills
- Excellent written English and attention to detail
- Proactive, resourceful, and self-motivated approach to remote work
- Ability to work independently and collaborate effectively with a remote team
- Disclose any existing ongoing roles or client work
- Reflect this engagement on LinkedIn as “Independent Contractor”
Benefits
Comp & perks- 100% remote work from home
- Flexible time management as an independent contractor
- Work aligned with AU business hours for collaboration
