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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing digital marketing campaigns across various channels, with a strong focus on SEO, Google Ads, and social media management. Proficient in analyzing marketing data and optimizing strategies to enhance lead generation and conversion rates.
Highest-signal resume keywords
Digital Marketing Campaign ExecutionSEO Strategy ImplementationGoogle Ads ManagementGoogle Analytics ProficiencyEmail Marketing Campaign Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
SEOGoogle AdsMeta AdsEmail MarketingContent CreationMarket ResearchAnalytical SkillsHTML/CSSConversion Rate OptimisationLead Generation
Soft Skills
Attention to DetailOrganisational SkillsIndependent WorkCommunication Skills
Tools & Technologies
Google AnalyticsWordPressCanvaFigmaAdobe Creative SuiteHubSpotKlaviyoMailchimpCRM PlatformsMarketing Automation Platforms
Industry Keywords
Digital MarketingCampaign PerformanceSocial Media ManagementContent PublishingAustralian Market
Tech Stack
Tools & technologiesWordPress
About the role
Key responsibilities & impact- Develop and execute digital marketing campaigns across relevant channels
- Manage and optimize Google Ads and Meta Ads campaigns
- Develop and manage social media content and publishing
- Coordinate written, visual and short-form video content creation
- Manage website content and updates, including basic SEO
- Conduct keyword, competitor and market research
- Implement SEO strategies to improve organic visibility and traffic
- Build and manage email marketing campaigns and databases
- Track campaign performance and identify improvement opportunities
- Analyze marketing data using Google Analytics and platform reporting
- Prepare regular performance reports and communicate key insights
- Manage marketing calendars, campaigns and deadlines
- Work with external designers, developers and suppliers when required
- Stay current with digital marketing trends, platforms, tools and best practices
- Identify opportunities to improve lead generation, engagement and conversion
- Work closely with the Australian team while managing priorities independently
Requirements
What you’ll need- 3+ years experience in digital marketing
- Strong understanding of digital marketing principles and campaign execution
- Experience across SEO, Google Ads, Meta Ads, social media and email marketing
- Strong analytical and reporting skills
- Experience using Google Analytics and digital advertising platforms
- Excellent written and spoken English
- Strong attention to detail and organisational skills
- Ability to work independently and manage competing priorities
- Comfortable working directly with an Australian business/team
- Experience with WordPress or similar CMS platforms (desirable)
- Experience with Canva, Figma or Adobe Creative Suite (desirable)
- Experience with CRM and marketing automation platforms (desirable)
- Basic knowledge of HTML/CSS (desirable)
- Experience with HubSpot, Klaviyo, Mailchimp or similar platforms (desirable)
- Experience working with Australian, UK or US businesses (desirable)
- Understanding of conversion rate optimisation and lead-generation funnels (desirable)
- Experience using AI tools to improve marketing workflows and content production (desirable)
- Disclose any existing ongoing roles or client work
- Reflect this engagement on LinkedIn as “Independent Contractor”
Benefits
Comp & perks- 100% remote work from home
- Flexible time management as an independent contractor, while aligning with AU business hours for collaboration
