Google Ads Specialist, Advanced Tracking, AI Automation

Hunt St

. Set up, audit and troubleshoot conversion tracking across Google Ads, GA4, Google Tag Manager and Cloudflare Zaraz, including Enhanced Conversions, Consent Mode v2, call tracking and offline conversion imports .

Posted 10/22/2026contractRemote • PhilippinesMid-LevelSenior💰 A$1,750 - A$2,500 per monthWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive expertise in managing and optimizing Google Ads campaigns, including Performance Max and Shopping, while effectively utilizing Google Tag Manager and GA4 for conversion tracking. Proficient in building landing pages and analyzing campaign performance to drive improvements in conversion rates and meet client targets.

Highest-signal resume keywords

Google Ads ManagementConversion Tracking SetupLanding Page OptimizationData Analysis and ReportingAI Tools Utilization

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Google AdsGoogle Tag ManagerGA4HTMLJavaScriptPerformance MaxShopping CampaignsDataLayerLanding Page BuildingConversion Rate Optimization

Soft Skills

Strong Written CommunicationCollaborationProblem-Solving

Tools & Technologies

Cloudflare ZarazHubSpotLooker StudioAstra ProElementor

Industry Keywords

Digital Marketing AgencyCPAROASMerchant CenterSmart BiddingCampaign PerformanceClient Management

Tech Stack

Tools & technologies

JavaScriptWordPress

About the role

Key responsibilities & impact

Set up, audit and troubleshoot conversion tracking across Google Ads, GA4, Google Tag Manager and Cloudflare Zaraz, including Enhanced Conversions, Consent Mode v2, call tracking and offline conversion imports
Manage and optimise Google Ads campaigns across Search, Performance Max, Shopping, Display and YouTube for multiple client accounts
Monitor CPA, ROAS and lead volume, making data-driven adjustments to meet client performance targets
Build landing pages in WordPress using Astra Pro and Elementor when required
Improve landing page conversion rates by testing headlines, offers, forms and page speed
Prepare performance reports focused on leads, calls, sales and revenue
Keep Account Managers informed about campaign performance, progress towards targets and issues requiring attention
Set up new Google Ads accounts from scratch and manage them on an ongoing basis
Use AI agents to audit advertising accounts and verify findings in relevant platforms
Analyse search terms, auction insights and conversion paths across multiple accounts
Use AI to draft ad copy, landing page content and report commentary, then refine outputs for accuracy, relevance and brand voice
Develop reusable prompts and workflows for the wider team
Take direction from the Google Ads lead in Perth and collaborate closely with Account Managers during Perth business hours

Requirements

What you’ll need

Philippines-based candidate
At least five years of hands-on Google Ads experience, ideally with substantial experience in a digital marketing agency
Practical experience building and troubleshooting Google Tag Manager and GA4 tracking setups, including diagnosing why conversions aren’t firing correctly
Solid understanding of the dataLayer, with enough HTML and JavaScript knowledge to troubleshoot and implement tracking on more complex websites
Strong experience with Performance Max, Shopping campaigns, Merchant Center feeds and Smart Bidding strategies
Experience auditing, restructuring and improving underperforming or poorly configured Google Ads accounts
Experience managing substantial advertising budgets and controlling spend throughout the month
Hands-on experience building and optimising landing pages, with examples of how changes improved conversion rates
Experience managing campaigns across different industries and delivering results against defined performance targets
Practical experience using AI assistants or agents such as Claude, ChatGPT or Gemini to analyse campaigns and improve workflows
Strong written and spoken English, with the ability to explain technical tracking issues and campaign performance clearly to non-technical stakeholders
Experience with Cloudflare Zaraz, server-side tagging, HubSpot or other CRM tracking integrations is nice to have
Experience implementing tracking for Shopify or WooCommerce is nice to have
Experience building reports in Looker Studio and presenting data visually is nice to have
Disclosure of any existing ongoing roles or client work
LinkedIn profile must reflect this engagement as “Independent Contractor”

Benefits

Comp & perks

100% remote work from home
Flexible time management as an independent contractor
Access to the company’s AI tools from day one