Marketing Lead – Growth

Hunt St

. Develop a deep understanding of target markets, customer motivations, pain points, objections, competitors and commercial objectives.

Posted 10/9/2026contractRemote • PhilippinesSenior💰 A$2,000 - A$3,000 per monthWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates strong full-funnel marketing expertise, including lead generation, nurturing, conversion, and CRM management. Proven ability to develop and execute data-driven marketing strategies that deliver measurable commercial results.

Highest-signal resume keywords

Senior Marketing ExperienceFull-Funnel Marketing ExpertiseContent Creation and CopywritingCRM and Marketing AutomationAI Tools Utilization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead GenerationNurturingConversion OptimizationSEOEmail MarketingDatabase MarketingCampaign TrackingPerformance ReportingMarketing Strategy DevelopmentCustomer Journey Mapping

Soft Skills

Problem-SolvingCollaborationAccountabilityProactivityOrganizational Skills

Tools & Technologies

CRM SoftwareMarketing Automation ToolsAI ToolsPerformance DashboardsSocial Media Platforms

Industry Keywords

Property ManagementClient RecruitmentCommercial ObjectivesBrand PositioningMarketing Collateral

About the role

Key responsibilities & impact

Develop a deep understanding of target markets, customer motivations, pain points, objections, competitors and commercial objectives.
Develop positioning, messaging, offers and marketing strategies communicating the business’s value proposition.
Translate business objectives into practical marketing plans, priorities and measurable targets.
Build and optimise end-to-end customer journeys from audience targeting and lead magnets through enquiry, nurture, appointment and sales handover.
Develop acquisition journeys for rooming/multi-occupancy owners and traditional residential landlords.
Create and optimise landing pages, lead capture, email/SMS nurture and CRM workflows.
Support sales conversion through proposals, presentations, case studies and marketing collateral.
Own the content calendar, copywriting, creative production and social media activity.
Manage website content, SEO/GEO, paid campaigns, database marketing and referral campaigns.
Capture authentic content, customer stories, case studies and supporting evidence with the Australian team.
Maintain consistent brand positioning, tone and messaging across channels.
Maintain CRM data, campaign tracking, reporting and performance dashboards.
Monitor lead quality, appointments, conversion rates, acquisition costs and other commercial metrics.
Test and optimise audiences, messaging, creative, offers and conversion points.
Identify funnel weaknesses and implement data-driven improvements.
Use AI tools to improve research, content quality, productivity, analysis and experimentation.
Identify and implement broader AI and automation opportunities.
Build, test and maintain reliable marketing and automation workflows.
Document campaigns, systems and processes through workflows and SOPs.
Own marketing objectives from planning through execution, measurement and improvement.
Work with the Australian team and contribute to broader business growth.
Independently prioritise work, solve problems and follow through without micromanagement.
Initially focus on the property management business, then extend proven practices across other businesses.
Grow the client recruitment pipeline and build growth pipelines for rooming/multi-occupancy and traditional residential management.
Deliver measurable growth, improve operations and make the business more scalable.

Requirements

What you’ll need

Proven experience in senior, growth, or performance marketing, with measurable commercial results.
Strong full-funnel marketing expertise, including lead generation, nurturing, conversion, CRM and customer journeys.
Excellent English communication and copywriting skills, with strong brand and messaging judgement.
Ability to independently develop, execute and optimise marketing strategies based on data and business objectives.
Hands-on experience across content, social media, paid advertising, SEO, email/database marketing and websites.
Experience with CRM, marketing automation, campaign tracking and performance reporting.
Practical experience using AI tools to improve research, content, productivity and marketing execution.
Highly organised, proactive and commercially minded, with the ability to manage priorities without micromanagement.
Strong ownership, accountability, problem-solving and collaboration skills, with the confidence to challenge constructively and propose solutions.
Align with AU business hours, approximately 9 AM–5 PM, Monday to Friday.
Disclose any existing ongoing roles or client work.
Reflect this engagement on LinkedIn, clearly marked as “Independent Contractor”.

Benefits

Comp & perks

100% remote work from home
Flexibility in managing time as an independent contractor