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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading marketing strategies and digital marketing initiatives, with a strong focus on HubSpot CRM and marketing automation. Proven ability to manage budgets, optimize campaigns, and collaborate with cross-functional teams to enhance student engagement and conversion.
Highest-signal resume keywords
Digital Marketing ExpertiseHubSpot CRM ProficiencyLead Generation and ConversionStrong Leadership SkillsAnalytical and Reporting Capability
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing Strategy DevelopmentCampaign Performance MonitoringSEO/SEM ManagementEmail MarketingContent CreationProject ManagementBudget ManagementLead Nurturing AutomationMarket Trend AnalysisBrand Consistency Management
Soft Skills
Excellent Written CommunicationExcellent Verbal CommunicationTeam ManagementCollaboration SkillsOrganizational Skills
Tools & Technologies
HubSpot Marketing HubCRM Data ManagementSocial Media PlatformsEmail Campaign ToolsMarketing Automation Tools
Certifications & Qualifications
HubSpot Certifications
Industry Keywords
Student EngagementRecruitment MarketingRetention StrategiesCompliance with Privacy RegulationsBrand Governance
About the role
Key responsibilities & impact- Lead the Marketing team and oversee marketing activity delivery
- Develop and implement marketing strategies aligned with business, recruitment and retention objectives
- Manage marketing budget, calendar, priorities and resources
- Monitor market trends, competitor activity and emerging opportunities
- Report marketing performance and recommendations to senior management
- Lead digital marketing across SEO/SEM, paid media, social media, email and other digital channels
- Own and optimise HubSpot CRM and Marketing Hub for automation, lead management and conversion
- Develop automated lead-nurturing and prospective-student journeys through application and enrolment
- Manage workflows, segmentation, email campaigns, forms, landing pages and CRM data quality
- Monitor campaign performance, conversion and ROI and continuously optimise campaigns
- Manage brand consistency, website content, social media, email communications and marketing collateral
- Coordinate content creation, campaigns, photography and promotional activities
- Develop social media strategies and manage daily content, scheduling and follower interaction
- Generate qualified domestic and international student leads
- Collaborate with Recruitment, Admissions, sales and academic teams to improve conversion and enrolments
- Support international recruitment through marketing materials and market-specific campaigns
- Strengthen engagement with education agents, students and alumni
- Develop initiatives supporting student engagement, retention and student experience
- Plan and support orientations, conversion events, agent training, workshops and online/on-campus activities
- Present detailed marketing performance reports and insights to stakeholders
- Maintain a structured marketing calendar and align campaigns to country-specific dynamics
- Support sales initiatives with marketing visibility
- Ensure compliance with brand governance, privacy regulations, institutional policies and regulatory requirements
Requirements
What you’ll need- Philippines-based candidate
- Relevant qualification in marketing, business, communications or a related discipline is desirable
- HubSpot certifications are highly regarded
- Advanced HubSpot CRM and marketing automation capability
- Strong leadership and team management skills
- Strong digital marketing, lead generation and conversion expertise
- Excellent written and verbal communication
- Strong analytical and reporting capability
- Strong project management and organisational skills
- Ability to collaborate effectively with senior management and cross-functional teams
- Ability to disclose existing ongoing roles or client work
- Must reflect this engagement on LinkedIn as “Independent Contractor”
Benefits
Comp & perks- 100% remote work from home
- Flexible time management as an independent contractor
- Alignment with AU business hours for collaboration (approximately 9 AM–5 PM, Monday to Friday)
