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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing Google Ads campaigns and SEO initiatives, with a strong focus on performance marketing, data analysis, and website management. Proficient in using AI tools for reporting and workflow optimization while ensuring effective communication and collaboration.
Highest-signal resume keywords
Google Ads ManagementSEO OptimizationPerformance MarketingData AnalysisWordPress Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Google AdsConversion TrackingBidding StrategiesKeyword ResearchOn-Page OptimizationTechnical SEOCampaign StructureLead GenerationEmail MarketingData-Driven Decision Making
Soft Skills
Excellent CommunicationAutonomous WorkOwnership of Outcomes
Tools & Technologies
Google AnalyticsGoogle Search ConsoleAhrefsSEMrushAI Tools
Industry Keywords
Performance MarketingDigital MarketingPaid Search CampaignsCTRCPCQuality ScoresROI ReportingCustomer MessagingContent ManagementWebsite Migration
Tech Stack
Tools & technologiesWordPress
About the role
Key responsibilities & impact- Own and manage Google Ads campaigns targeting residential and commercial audiences across regional Australia
- Build, optimise, and scale paid search campaigns, including keyword strategy, bidding, audience targeting, ad structure, and conversion tracking
- Optimise CTR, CPC, Quality Scores, conversion rates, and lead quality
- Lead SEO initiatives, including on-page optimisation, keyword research, technical SEO improvements, and content recommendations
- Support a website domain migration while preserving SEO rankings and search visibility
- Update and manage website content, landing pages, images, and copy through WordPress
- Assist with Meta advertising campaign rollout and optimisation
- Analyse campaign and lead data and provide actionable performance recommendations
- Prepare regular marketing performance, lead generation, and ROI reports
- Collaborate on customer messaging, targeting strategies, and conversion opportunities
- Review and improve email marketing deliverability and customer communication flows
- Use AI tools and automation for reporting, research, and content workflows
- Proactively recommend improvements across marketing, advertising, and digital strategy
- Align with AU business hours, approximately 9 AM–5 PM Monday to Friday
Requirements
What you’ll need- Philippines-based candidate
- 3–5+ years of experience in Performance Marketing or Digital Marketing
- Strong hands-on Google Ads experience is non-negotiable
- Proven experience building and optimising paid search campaigns from the ground up
- Solid understanding of conversion tracking, bidding strategies, keyword planning, and campaign structure
- Strong SEO knowledge, including on-page optimisation, technical SEO fundamentals, and keyword research
- Experience using Google Analytics, Google Search Console, Ahrefs, SEMrush, or similar platforms
- Comfortable managing and updating websites through WordPress
- Ability to interpret campaign data and make data-driven decisions independently
- Excellent written and verbal English communication skills
- Comfortable working autonomously and taking ownership of outcomes
- Familiarity with AI tools for research, reporting, workflow optimisation, or content support
- Disclose any existing ongoing roles or client work
- Reflect this engagement on LinkedIn as “Independent Contractor”
- Complete a practical technical assessment if shortlisted
Benefits
Comp & perks- 100% remote work from home
- Flexible time management as an independent contractor
- Opportunity to work directly with decision-makers
- Autonomy, initiative, and ownership of the marketing function
- Independent Contractor Agreement
