PPC/Performance Marketing Specialist – Google, Meta Ads

Hunt St

. Develop and own the overall paid media strategy across Google Ads, Meta, and other platforms as needed .

Posted 9/15/2026contractRemote • PhilippinesMid-LevelSenior💰 A$2,500 - A$4,500 per monthWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing paid media strategies across platforms like Google Ads and Meta, with a strong focus on performance metrics such as ROAS and CPA. Capable of analyzing data to optimize campaigns and drive growth in high-ticket B2B service sectors.

Highest-signal resume keywords

Google Ads ManagementMeta Ads ManagerPerformance Marketing StrategyData Analysis and InterpretationBudget Management and ROI Accountability

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance MarketingCampaign OptimizationKPI DevelopmentAudience SegmentationAd Spend Management

Soft Skills

Strong Communication SkillsAutonomous Work EthicStakeholder Engagement

Tools & Technologies

GA4YouTube AdsLinkedIn Campaign ManagerHubSpotActiveCampaign

Industry Keywords

Financial MediaCapital MarketsMining/ResourcesB2B ServicesAd Policy Compliance

About the role

Key responsibilities & impact

Develop and own the overall paid media strategy across Google Ads, Meta, and other platforms as needed
Translate business objectives such as ROAS, CPA, lead volume, and revenue targets into channel and budget strategies
Reframe KPIs around CPL/CPA, MQLs, lead volume, and traffic quality
Continuously test, analyze, and optimize campaigns using performance data
Identify new growth opportunities, audience segments, and untapped channels
Manage budget allocation across campaigns and channels to maximize return
Report performance with clear insights and strategic recommendations
Collaborate with creative and content teams to align ad creative with conversion performance
Monitor platform changes, algorithm updates, and industry trends

Requirements

What you’ll need

Philippines-based candidate
Proven experience running performance marketing campaigns with ownership of strategy and budget
Strong grasp of Google Ads, Meta Ads Manager, YouTube Ads, LinkedIn Campaign Manager, and analytics tools such as GA4
Ability to interpret data and turn it into strategic pivots
Experience managing meaningful ad spend and accountability for ROI
Ability to work autonomously and communicate directly with stakeholders on strategy
Strong English communication skills for working directly with an Australian client
Familiarity with CRM/attribution tools such as HubSpot and ActiveCampaign preferred
Prior experience in financial media, capital markets, mining/resources, or high-ticket B2B service sectors preferred
Hands-on knowledge of ad policy compliance for financial and resource publishing preferred
Must disclose existing ongoing roles or client work
Must reflect this engagement on LinkedIn as “Independent Contractor”

Benefits

Comp & perks

100% remote work from home
Flexible time management as an independent contractor
Opportunity to learn the technical and psychological aspects of high-level marketing within a global, high-stakes industry