Senior Marketing Analyst

Hunt St

. Develop and maintain marketing performance reporting across digital and offline channels, including Meta, Google, and YouTube .

Posted 9/29/2026contractRemote • PhilippinesSenior💰 A$1,600 - A$2,000 per monthWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in marketing analytics and performance reporting, with a strong focus on data analysis, financial reporting, and actionable insights. Proficient in utilizing tools like Meta, Google, and YouTube analytics to enhance marketing strategies and improve fund allocation.

Highest-signal resume keywords

Marketing AnalyticsData AnalysisP&L AnalysisMeta AnalyticsGoogle Analytics

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Performance ReportingAttribution AnalysisAdvanced ExcelFinancial Data InterpretationMulti-Channel Performance Measurement

Soft Skills

Attention to DetailWritten CommunicationVerbal CommunicationAnalytical Skills

Tools & Technologies

MetaGoogleYouTube

Industry Keywords

Consumer-Facing BusinessesHospitalityRetailFranchiseMulti-Site

About the role

Key responsibilities & impact

Develop and maintain marketing performance reporting across digital and offline channels, including Meta, Google, and YouTube
Analyse campaign and advertising data to identify trends, opportunities, and areas for improvement
Conduct attribution analysis across out-of-home (OOH) media and other marketing channels
Develop reporting and analysis to provide greater visibility into Marketing Fund allocation, expenditure, and performance
Analyse marketing data and translate findings into clear, actionable insights for internal stakeholders
Prepare management reports and support P&L analysis, balance sheet review, and financial data interpretation related to marketing activities
Reconcile and validate marketing and financial data to ensure reporting accuracy and consistency
Collaborate with marketing and finance teams to improve reporting processes, data visibility, and analytical methodologies
Support forecasting, budgeting, and evaluation of marketing spend and performance
Identify opportunities to improve the way marketing performance and fund allocation are measured and reported

Requirements

What you’ll need

3+ years of experience in marketing analytics, digital analytics, data analysis, or a related role
Strong hands-on experience with Meta, Google, and YouTube analytics
Experience with marketing attribution and multi-channel performance measurement, ideally including OOH media
Strong analytical and numerical skills with advanced Excel/spreadsheet capability
Experience preparing management reports and interpreting complex marketing and financial data
Experience with or strong understanding of P&L analysis, balance sheet review, and financial reporting
Strong attention to detail and ability to identify patterns, discrepancies, and actionable insights
Strong written and verbal English communication skills, with the ability to present data clearly to non-technical stakeholders
Experience working with hospitality, retail, multi-site, franchise, or other consumer-facing businesses is advantageous
Must disclose any existing ongoing roles or client work
Must reflect this engagement on LinkedIn as “Independent Contractor”

Benefits

Comp & perks

100% remote work from home
Flexible time management as an independent contractor, while aligning with AU business hours for collaboration