Senior Social Media Strategist

Hunt St

. Own paid and organic Meta strategy across a portfolio of healthcare clients .

Posted 10/13/2026contractRemote • PhilippinesSenior💰 A$2,500 - A$4,000 per monthWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing Meta strategies for healthcare clients, focusing on lead generation and measurable outcomes. Proficient in managing content calendars, writing conversion-focused copy, and analyzing campaign performance to optimize results.

Highest-signal resume keywords

Meta Ads Manager ExpertiseLead Generation StrategyConversion-Focused CopywritingCampaign Performance AnalysisClient Account Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Meta Strategy DevelopmentAudience TargetingFunnel ArchitectureContent PlanningCreative DirectionPerformance Insights AnalysisVideo Script WritingAd CopywritingTesting Roadmap DevelopmentHealthcare Marketing Compliance

Soft Skills

Exceptional Communication SkillsProactive Problem SolvingCollaborationStrategic ThinkingOrganizational Skills

Tools & Technologies

Meta Business ManagerMeta PixelConversion APIProject Management ToolsContent Planning Tools

Industry Keywords

Healthcare MarketingHigh-Ticket ServicesLead GenerationSocial Media MarketingAgency Experience

About the role

Key responsibilities & impact

Own paid and organic Meta strategy across a portfolio of healthcare clients
Develop audience strategies, messaging frameworks, funnel architecture, and content pillars aligned with client goals
Build testing roadmaps and refine strategies using performance insights
Identify opportunities for paid and organic activity to strengthen each other
Monitor Meta platform updates, algorithm changes, and emerging features
Plan and manage monthly Facebook and Instagram content calendars
Write engaging, conversion-focused social copy for healthcare audiences
Guide community engagement strategies and analyse engagement, reach, follower growth, and content performance
Provide strategic direction to the Meta Media Buyer on campaign objectives, audience targeting, creative testing, funnel strategy, and budget priorities
Review campaign performance and recommend optimisation opportunities
Ensure paid and organic campaigns work together across the customer journey
Escalate strategic recommendations and performance risks to the Marketing Manager
Develop campaign concepts based on audience insights and performance data
Write video scripts, ad hooks, and creative concepts for Meta campaigns
Brief and collaborate with designers, videographers, photographers, and the production team
Review creative assets before publication for strategic alignment and Meta optimisation
Improve creative based on campaign results
Ensure advertising complies with healthcare marketing regulations and Meta policies
Develop integrated paid and organic Meta reporting
Present actionable performance insights and recommendations to the Marketing Manager
Contribute to client reporting and strategy presentations
Identify opportunities and risks proactively
Build and maintain content planning and campaign workflows
Develop SOPs for Meta strategy and content processes
Maintain organised documentation for team collaboration

Requirements

What you’ll need

5+ years of experience managing Facebook and Instagram marketing
Proven agency experience servicing Australian, US, or UK clients
Experience managing multiple client accounts in a fast-paced agency environment
Strong experience marketing high-ticket service businesses reliant on lead generation, such as healthcare, medical, dental, cosmetic, professional services, or similar industries
Demonstrated success creating Meta strategies that generate qualified leads and measurable business outcomes
Exceptional written and verbal English communication skills
Experience writing conversion-focused ad copy, video scripts, and creative briefs
Experience leading creative direction for designers, videographers, and photographers
Expert knowledge of Meta Ads Manager, Business Manager, Pixel, and Conversion API
Strong understanding of Meta's paid and organic ecosystem
Experience planning creative for Reels, Stories, Feed Ads, and other Meta placements
Strong analytical skills with the ability to turn campaign data into actionable strategy
Familiarity with project management and content planning tools
Must disclose any existing ongoing roles or client work
Must reflect this engagement on LinkedIn as “Independent Contractor”

Benefits

Comp & perks

100% remote work from home
Flexible time management as an independent contractor
Supportive, collaborative working environment
Opportunities to learn quickly and contribute to varied marketing and administrative initiatives