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Change Management Martech Innovation Manager
Huntington National Bank. Elevate Huntington’s customer marketing experience throughout customers’ financial journeys by leveraging MarTech capabilities .
About the role
Key responsibilities & impact- Elevate Huntington’s customer marketing experience throughout customers’ financial journeys by leveraging MarTech capabilities
- Build stakeholder alignment and support for marketing, process, and technology changes
- Assess change impacts on roles, workflows, responsibilities, and business operations
- Develop and deliver targeted communication strategies about changes
- Provide training, enablement, and resources for new environments
- Assess organizational readiness and drive sustained adoption of processes and tools
- Identify and address resistance to change
- Establish governance, accountability, compliance monitoring, and behavioral reinforcement
- Measure and report change benefits, business outcomes, and value realization
- Develop and socialize marketing technology strategy with leadership and colleagues
- Activate MarTech across email, SMS, social media, search, and programmatic advertising to improve personalization and automation
- Assess the MarTech stack, identify gaps, and support market scans and roadmap recommendations
- Lead marketing technology implementation, integration, adoption, and change management activities
- Monitor industry trends, emerging technologies, and MarTech best practices
- Lead cross-department teams implementing and adopting MarTech solutions
- Propose creative solutions and solve problems proactively
Requirements
What you’ll need- Bachelor’s Degree
- At least 7 years of experience in marketing strategy and technology
- 6 years+ of project management experience
- Bachelor’s Degree in Marketing, Business or a related field (MBA preferred)
- 5–7 years of experience in marketing strategy and technology
- Management consulting experience preferred
- Deep experience with MarTech platforms, including Customer Data Platform
- Experience with performance-based digital marketing programs, customer segmentation, marketing automation, and delivering personalization at scale
- Experience in marketing automation to deliver personalized marketing
- Experience managing cross-functional teams and conflicting priorities across stakeholder groups
- Experience collaborating with third-party vendors and agencies
- Proven ability to manage technology projects and integrations effectively
- Ability to develop working relationships with individuals at all levels of an organization
- Ability to convey ideas to senior leadership
- Ability to work individually and collaborate across a team
- Excellent communication skills to articulate complex technical concepts to non-technical stakeholders
- Seasoned storyteller who understands how to adopt based on stakeholder objectives and challenges
Benefits
Comp & perks- Flexible work arrangement may be available for certain positions outside the branch network, combining in-office and work-from-home
- Remote roles may come together in offices for moments that matter
- Exempt status; not eligible for overtime pay