E Commerce Strategy Manager

Huntington National Bank

. Drive measurable improvements in website performance, customer acquisition, and digital conversion through data-driven optimization .

Posted 10/8/2026full-timeUnited StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Conversion Rate Optimization (CRO) and digital marketing strategies, leveraging tools like Adobe Target and Sitecore to enhance customer experiences and drive measurable performance improvements. Proficient in web analytics and A/B testing methodologies to inform data-driven decision-making and optimize digital content.

Highest-signal resume keywords

Conversion Rate Optimization (CRO)Adobe TargetSitecore PersonalizeA/B TestingWeb Analytics

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

HTMLCSSA/B TestingMultivariate TestingSegmentationPersonalizationDigital Measurement FrameworksCustomer Journey AnalysisFunnel OptimizationTesting Strategies

Soft Skills

CollaborationCommunicationAnalytical ThinkingProblem SolvingProject Management

Tools & Technologies

Adobe AnalyticsSalesforce Marketing CloudSitecoreSitecore XMSitecoreAI

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

Digital MarketingCustomer AcquisitionSEOSEMWebsite Accessibility

Tech Stack

Tools & technologies

CloudSitecore

About the role

Key responsibilities & impact

Drive measurable improvements in website performance, customer acquisition, and digital conversion through data-driven optimization
Support optimization of Huntington.com and related digital experiences through a structured CRO program
Identify customer experience opportunities using web analytics, behavioral data, customer feedback, competitive analysis, and industry best practices
Develop and maintain a testing roadmap focused on acquisition, engagement, conversion rates, and customer satisfaction
Design, execute, and analyze A/B and multivariate tests using Adobe Target, Sitecore Personalize, and other optimization tools
Translate strategic objectives into measurable testing hypotheses and optimization initiatives with business stakeholders
Use Adobe Analytics and other measurement tools to identify friction points, drop-off opportunities, and performance improvements
Collaborate with UX, marketing, content, product, and development teams to implement and scale winning experiences
Develop, create, and publish website content and landing pages using Sitecore
Support digital marketing campaigns across SEO, SEM, Email, Social, Display, Affiliate, Direct Mail, and other acquisition channels
Develop new experiences and page layouts using HTML/CSS
Develop, schedule, and send emails using Salesforce Marketing Cloud
Ensure proper tagging, tracking, and measurement frameworks for accurate test reporting and business insights
Advocate internally for optimization, customer experience, experimentation, and data-driven decision-making
Ensure website and email experiences comply with brand standards, accessibility requirements, and regulatory guidelines
Manage and prioritize multiple testing, optimization, and digital marketing initiatives
Collaborate in an agile, cross-functional environment
Perform other duties as assigned

Requirements

What you’ll need

3+ years of relevant web content management and design experience in Adobe Target, Sitecore Personalize, Salesforce Marketing Cloud, or similar applications
Bachelor's degree
Experience with enterprise-level Conversion Rate Optimization (CRO) and experimentation programs
Understanding of A/B testing, multivariate testing, segmentation, and personalization
Experience developing testing strategies, roadmaps, hypotheses, and optimization frameworks
Ability to turn web analytics and customer insights into actionable recommendations
Understanding of customer journey analysis, funnel optimization, and digital acquisition strategies
Understanding of Adobe Analytics and digital measurement frameworks
Understanding of Adobe Target, experimentation platforms, and website personalization
Understanding of SEO, SEM, customer acquisition, and digital marketing channels
Understanding of HTML, CSS, and front-end optimization techniques
Understanding of content management systems, including Sitecore, Sitecore XM, and SitecoreAI
Understanding of website accessibility and digital best practices
Understanding of website tagging and analytics implementation
Experience presenting optimization results, business cases, and recommendations to senior leadership
Basic understanding and experience working in an agile environment

Benefits

Comp & perks

Flexible work arrangement may be available for certain positions outside the branch network, combining in-office and work-from-home
Opportunity for remote roles to come together in offices for moments that matter
Equal Opportunity Employer
Tobacco-Free Hiring Practice