Principal Product Marketing Manager – IIS

Huntress

. Own IIS segment positioning, value propositions, message architecture, proof points, and repeatable marketing materials across personas and key industries .

Posted 11/9/2026full-timeRemote • United StatesLead💰 $180,000 - $210,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing within the B2B cybersecurity software sector, focusing on buyer-centric strategies and measurable outcomes. Proficient in developing compelling narratives and content that resonate with IT and security decision-makers while leveraging AI for workflow optimization.

Highest-signal resume keywords

Product Marketing ExperienceB2B Cybersecurity SoftwareBuyer-Centric MindsetCampaigns or Growth MarketingAI-Supported Workflows

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product MarketingContent DevelopmentMarket AnalysisBuyer InsightsNurture StreamsPipeline-Contributing ContentMessaging ArchitectureValue Proposition DevelopmentProof Point CreationTechnical Narrative Development

Soft Skills

CollaborationStakeholder ManagementConstructive PushbackStrategic ExecutionCommunication

Tools & Technologies

AI ToolsMarketing Automation PlatformsCRM SystemsContent Management SystemsAnalytics Tools

Industry Keywords

CybersecurityB2B MarketingIT BuyersSmall and Midsized BusinessesVARs and Distributors

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Own IIS segment positioning, value propositions, message architecture, proof points, and repeatable marketing materials across personas and key industries
Conduct ongoing research and analysis to improve the IIS motion and represent IIS buyers in product launch and roadmap conversations
Adapt portfolio and platform content for IIS audiences and key industries
Turn audience insight into demand programs, nurture streams, outreach, livestreams, buyer guides, verticalized content, comparison content, business-case tools, demo narratives, and other funnel assets
Equip SDRs, AEs, and Customer Account Managers with talk tracks, discovery questions, objection handling, content, and enablement
Support the Channel team with vertical-specific content, battle cards, and narratives used to train VARs and distributors
Develop and refine the Microsoft alliance partnership story and related content
Use AI to orchestrate repeatable workflows for market and buyer analysis, research, and content development
Connect messaging, enablement, and demand programs to measurable business results
Report to the Director, Product Marketing

Requirements

What you’ll need

6+ years of product marketing experience
3+ years in B2B cybersecurity software
Measurable results in product marketing
Experience marketing and selling to in-house IT and security buyers
Experience serving small and midsized businesses preferred
Buyer-centric mindset focused on pain points, buying triggers, personas, decision-making, and outcomes
Ability to turn complex technical ideas into clear, compelling narratives for business decision makers and technical practitioners
Hands-on experience with Campaigns or Growth Marketing teams creating programs, nurture streams, and pipeline-contributing content
Experience working with sales and channel partners, including VARs and distributors
Ability to collaborate effectively, balance competing stakeholders, push back constructively, and move between strategy and hands-on execution
Ability to orchestrate AI-supported workflows for research, analysis, and writing, while validating and improving outputs

Benefits

Comp & perks

100% remote work environment
Generous paid time off policy, including vacation, sick time, and paid holidays
12 weeks of paid parental leave
Highly competitive and comprehensive medical, dental, and vision benefits plans
401(k) with a 5% contribution regardless of employee contribution
Life and Disability insurance plans
Stock options for all full-time employees
One-time $500 reimbursement for building/upgrading home office
Annual allowance for education and professional development assistance
$75 USD/month digital reimbursement
Access to the BetterUp platform for coaching, personal, and professional growth
Bonus and equity