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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in channel marketing strategies, including campaign planning and execution, partner recruitment, and performance analysis. Proficient in managing distributor relationships and adapting global marketing initiatives for regional effectiveness.
Highest-signal resume keywords
Channel Marketing ExperienceCo-Marketing Program ManagementCampaign Planning and ExecutionAnalytical Skills for ROI DecisionsCRM and Marketing Automation Familiarity
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Demand Generation CampaignsPartner Recruitment CampaignsMDF-Funded ActivitiesPerformance Tracking and ReportingLead GenerationCampaign Calendar ManagementRegional Market LocalizationChannel Program MechanicsKPI TrackingMarketing Asset Creation
Soft Skills
Excellent Communication SkillsRelationship-BuildingLeadership and InfluenceCollaboration Across TeamsAdaptability to Change
Tools & Technologies
SalesforceHubSpotPartner Portal ToolsMarketing Automation ToolsCRM Systems
Industry Keywords
SaaSCybersecurityMSPSMBGDPR ComplianceRegional Marketing ComplianceDistributor RelationshipsReseller TiersChannel LandscapePartner Ecosystem
Tech Stack
Tools & technologiesCyber Security
About the role
Key responsibilities & impact- Plan and execute regional marketing programs with US distributors and resellers, including demand generation campaigns, webinars, events, and product launches
- Create and run campaigns to recruit new resellers through distributor-led recruitment and events
- Manage day-to-day marketing relationships with distributor partners and resellers, including joint plans, campaign calendars, and performance reviews
- Enable distributors to market to their reseller base and support priority resellers directly
- Localize and adapt global campaigns, messaging, and assets for regional markets
- Plan campaigns using MDF and co-marketing funds and report results and ROI
- Collaborate with Product Marketing on product updates and channel-specific campaigns driving partner activation, product adoption, and lead generation
- Create and maintain partner-ready enablement and co-branded materials and support engagement through the Huntress Hub partner portal
- Track and report regional channel marketing KPIs, including partner engagement, pipeline, campaign conversion, and fund utilization
- Identify distributor and reseller marketing needs and relay insights to the Channel Programs team
- Support regional partner events, distributor business reviews, and partner communications
- Ensure consistent follow-up on channel-generated leads with accurate capture, tracking, and routing
- Work with distributors and resellers across the US to generate demand and expand Huntress's partner ecosystem
Requirements
What you’ll need- 5+ years of experience in channel or partner marketing, ideally in the SaaS or cybersecurity space
- Hands-on experience running co-marketing programs through distributors and resellers
- Experience building and running partner or reseller recruitment campaigns
- Working knowledge of the channel landscape, including distribution models and reseller tiers by country and region
- Experience planning MDF-funded or co-marketing activities and working within channel program mechanics such as deal registration and lead sharing
- Ability to plan, manage, and execute many campaigns and partner relationships across markets and time zones, and pivot quickly as needs change
- Strong analytical skills and ability to make ROI-based decisions on programs and investments
- Excellent communication and relationship-building skills, with ability to lead, influence, and collaborate across organizational and geographic boundaries
- Familiarity with CRM, marketing automation, and PRM or partner portal tools, such as Salesforce and HubSpot
- Willingness to travel as needed for partner events and QBRs
- Experience in cybersecurity, MSP, or SMB-focused markets is nice to have
- Fluency in one or more European languages in addition to English is nice to have
- Familiarity with GDPR and regional marketing compliance requirements is nice to have
Benefits
Comp & perks- 100% remote work environment
- Generous paid time off policy, including vacation, sick time, and paid holidays
- 12 weeks of paid parental leave
- Highly competitive and comprehensive medical, dental, and vision benefits plans
- 401(k) with a 5% contribution regardless of employee contribution
- Life and Disability insurance plans
- Stock options for all full-time employees
- One-time $500 reimbursement for building/upgrading home office
- Annual allowance for education and professional development assistance
- $75 USD/month digital reimbursement
- Access to the BetterUp platform for coaching, personal, and professional growth
- Bonus and equity in addition to base compensation
