Master Thesis – After Sales

Husqvarna Group

. Investigate how customers evaluate leasing and service-based offerings .

Posted 9/23/2026full-timeStockholm • SwedenMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in customer behavior analysis, value communication, and commercial business development within a B2B context, with a focus on leasing and service-based offerings.

Highest-signal resume keywords

Customer Behavior AnalysisValue CommunicationCommercial Business DevelopmentMarket Segmentation AnalysisThesis Research

ATS Keywords

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Applicant Tracking System Keywords

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Certifications & Qualifications

MSc Student

Industry Keywords

LeasingService-Based OfferingsB2B EnvironmentAdoption BarriersOffer PackagingSales CommunicationCustomer PreferencesOwnership ModelsRisk AssessmentMarket Analysis

About the role

Key responsibilities & impact

Investigate how customers evaluate leasing and service-based offerings
Analyze why adoption differs between markets and customer segments
Explore customer decision-making, adoption barriers, offer packaging, pricing logic and sales communication
Identify factors influencing adoption of leasing and service contracts
Compare customer preferences for ownership versus service-based models
Assess perceived benefits, risks and barriers
Develop recommendations for packaging leasing and service offerings to increase adoption
Conduct thesis work addressing a live commercial challenge involving customer insight, offer design and sales execution

Requirements

What you’ll need

MSc student within Industrial Engineering & Management, Marketing, Strategy, Business Development or similar
Interest in customer behaviour, value communication and commercial business development in a B2B environment
Master thesis level: 30 ECTS points
Starting date: January 2027
Two students