Sales and Marketing Director

Hustler Marketing

. Own the entire sales and marketing funnel from lead generation through signed contracts and new client acquisition .

Posted 9/29/2026full-timeRemote • North MacedoniaLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading Sales and Marketing functions with a focus on revenue growth, team development, and strategic planning. Proficient in building scalable lead generation systems and optimizing sales processes to achieve commercial success.

Highest-signal resume keywords

Sales Pipeline ManagementLead Generation StrategiesRevenue ForecastingTeam LeadershipDigital Marketing Experience

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Lead GenerationSales Process OptimizationRevenue Growth StrategiesData-Driven Decision MakingBudget ManagementPerformance Metrics EstablishmentConversion Rate OptimizationEcommerce MarketingClient AcquisitionStrategic Partnerships

Soft Skills

LeadershipCoachingCommunicationOrganizational SkillsProblem-Solving

Tools & Technologies

KlaviyoEcommerce Marketing TechnologyCRM SystemsSEO ToolsContent Marketing Platforms

Industry Keywords

EcommerceSaaSDigital Marketing AgencyRetention MarketingDTC Industry

About the role

Key responsibilities & impact

Own the entire sales and marketing funnel from lead generation through signed contracts and new client acquisition
Develop and execute the overall sales and marketing strategy aligned with business growth objectives
Audit existing sales and marketing processes, identify gaps and inefficiencies, and implement solutions
Build scalable lead generation systems across SEO, outbound sales, partnerships, referrals, paid acquisition, content marketing, and other channels
Ensure a consistent flow of qualified leads supporting revenue targets
Optimize lead qualification, sales processes, pipeline management, and conversion rates
Personally lead strategic sales initiatives and high-value opportunities during the initial rebuild phase
Recruit, develop, and lead high-performing Sales and Marketing teams
Manage budgets, hiring plans, resource allocation, and channel investment decisions
Establish KPIs, performance metrics, and reporting systems across Sales and Marketing
Monitor pipeline health, lead generation performance, conversion rates, customer acquisition costs, revenue forecasting, and commercial performance
Present performance reports, strategic recommendations, and revenue forecasts to Company Leadership
Collaborate with the Service Department and cross-functional stakeholders on client expectations, onboarding, and client success
Identify market opportunities, strategic partnerships, and growth initiatives
Research industry trends, competitor activity, ecommerce developments, and emerging marketing strategies
Develop scalable processes, documentation, and operational frameworks
Participate in leadership meetings and contribute to company strategy
Report directly to Company Leadership

Requirements

What you’ll need

At least 5 years of experience leading Sales, Marketing, or Revenue functions with direct ownership of commercial results
Proven experience building, scaling, and leading high-performing Sales and Marketing teams
Demonstrated ability to personally drive revenue growth while developing scalable commercial systems and processes
Significant experience working within a digital marketing agency or SaaS company serving ecommerce businesses (required)
Proven success generating qualified leads through SEO, outbound sales, partnerships, referrals, content marketing, and other growth initiatives
Proven track record of personally closing new business and managing high-value sales opportunities
Strong understanding of sales pipeline management, lead qualification, conversion optimization, and revenue forecasting
Strong analytical skills and ability to make data-driven decisions
Experience managing departmental budgets, hiring, resource planning, and operational performance
Excellent leadership, coaching, and people management skills
Outstanding written and verbal communication skills in English
Strong organizational skills, accountability, responsiveness, and ability to meet deadlines
Ability to work independently and collaborate with cross-functional teams in a fully remote environment
Availability and responsiveness during Mondays to Fridays, 3–6 PM BCN time
Ability to work 30–35 hours per week, approximately 140 hours per month
Stable internet connection and a laptop or desktop computer capable of attending virtual meetings
Openness to receiving constructive feedback and providing effective coaching and feedback
Experience selling retention marketing services such as Email Marketing, SMS Marketing, or UGC services is a strong advantage
Familiarity with Klaviyo, ecommerce marketing technology, and the broader ecommerce ecosystem is highly desirable
Existing ecommerce or DTC industry relationships or network is a strong advantage
Excellent strategic thinking, problem-solving, and decision-making abilities

Benefits

Comp & perks

Fixed-rate monthly salary paid in USD
Uncapped performance-based commission tied to closed revenue
Trial-and-adaptation period paid at full rate
Fully remote position with a flexible work schedule