Head of Conversion Rate Optimisation

Huzzle.com

. Own the end-to-end CRO and e-commerce optimisation strategy across three in-house brands and selected agency clients.

Posted 9/18/2026full-timeRemote • Romania, North Macedonia, Bulgaria, Serbia, Croatia, Bosnia & HerzegovinaLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Conversion Rate Optimisation (CRO) and e-commerce strategies, with a strong focus on data analysis, experimentation methodologies, and client communication. Proven ability to drive measurable improvements in revenue and customer experience through structured experimentation and collaboration.

Highest-signal resume keywords

Conversion Rate OptimisationGoogle Analytics 4 (GA4)ShopifyA/B TestingE-commerce Analytics

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

E-commerce OptimisationExperimentation MethodologyStatistical SignificanceCustomer ResearchBehavioural AnalysisHeatmapsSession RecordingsFunnel OptimisationLanding Page OptimisationCheckout Flow Optimisation

Soft Skills

Client-Facing CommunicationPresentation SkillsCollaborationMentoringLeadership

Industry Keywords

E-commerceCRO StrategyIncremental RevenueCommercial ImpactUser Experience (UX)

About the role

Key responsibilities & impact

Own the end-to-end CRO and e-commerce optimisation strategy across three in-house brands and selected agency clients.
Audit new client websites, funnels, analytics setups, and customer journeys to identify growth opportunities.
Identify opportunities to improve conversion rates, AOV, revenue, and profit per visitor.
Build, prioritise, and manage structured CRO and experimentation roadmaps.
Develop clear, data-backed, and commercially focused hypotheses for experiments.
Analyse GA4, Shopify, e-commerce, and behavioural data to uncover friction points and opportunities.
Use heatmaps, session recordings, surveys, customer feedback, and qualitative research to understand customer behaviour.
Determine when optimisation opportunities should be A/B tested versus implemented directly.
Brief designers and developers on CRO initiatives, ensuring execution remains aligned with the commercial objective.
Review experiment results and assess statistical validity before making recommendations.
Translate complex data into clear, actionable insights for clients and internal stakeholders.
Present CRO strategies, experiment findings, and recommendations directly to clients.
Quantify incremental revenue, profit, and commercial impact generated through optimisation initiatives.
Maintain a consistently high standard of CRO strategy across all accounts.
Develop and continuously improve the company's CRO framework and methodology.
Establish scalable processes for experimentation, reporting, customer research, and prioritisation.
Hire, mentor, and develop future CRO strategists as the function grows.

Requirements

What you’ll need

5–8+ years of professional experience in Conversion Rate Optimisation, experimentation, e-commerce optimisation, or a closely related discipline.
Strong track record of delivering measurable CRO improvements for e-commerce businesses.
Experience working with established e-commerce brands, ideally generating approximately £1m–£50m in revenue.
Advanced knowledge of Shopify or other major e-commerce platforms.
Strong proficiency with Google Analytics 4 (GA4) and e-commerce analytics.
Hands-on experience with A/B and multivariate testing platforms.
Strong understanding of experimentation methodology, statistical significance, and test validity.
Experience conducting customer research using surveys, behavioural analysis, heatmaps, session recordings, and other qualitative methods.
Strong knowledge of e-commerce UX, customer journeys, landing pages, product pages, checkout flows, and funnel optimisation.
Ability to connect CRO activity to commercial outcomes such as revenue, AOV, margin, and profit per visitor.
Experience creating and prioritising experimentation roadmaps based on expected commercial impact.
Strong client-facing communication and presentation skills.
Ability to confidently brief and collaborate with designers, developers, marketers, and senior stakeholders.
Comfortable owning strategy while remaining hands-on with analysis, research, and experimentation.
Previous agency, consultancy, or multi-brand experience is highly desirable.
Leadership or mentoring experience, with the ability to build and develop a CRO team as the business scales.

Benefits

Comp & perks

Fully remote opportunity with the ability to work as part of an ambitious, growth-focused team.
High-impact leadership role with ownership of CRO strategy across multiple ecommerce brands and agency clients.
Build the CRO methodology and help define how the agency approaches research, experimentation, and optimisation.
Long-term career growth with the opportunity to play a central role in building a dedicated CRO function.
Commercially focused work where your impact can be directly connected to incremental revenue and profit.