Media Buying Specialist

Huzzle.com

. Plan, launch, manage, and optimise paid advertising campaigns across Meta Ads, Google Ads, and other relevant paid media channels.

Posted 9/22/2026full-timeRemote • Mexico, El Salvador, Nicaragua, Uruguay, Paraguay, CubaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing paid advertising campaigns across platforms like Meta Ads and Google Ads, with a strong focus on performance marketing metrics and data-driven decision-making. Proven ability to collaborate with creative teams and manage advertising budgets effectively to achieve business objectives.

Highest-signal resume keywords

Meta Ads ManagementPerformance Marketing MetricsCampaign OptimizationData AnalysisBudget Management

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Paid AdvertisingAudience TargetingRetargetingCreative TestingConversion TrackingAttributionAnalyticsLanding Page OptimizationConversion Rate OptimizationCampaign Performance Monitoring

Soft Skills

Strong CommunicationOrganizational SkillsAttention to Detail

Tools & Technologies

Google AdsMeta AdsTikTok AdsPerformance Tracking ToolsAd Management Platforms

Industry Keywords

Return on Ad Spend (ROAS)Cost Per Acquisition (CPA)Cost Per Lead (CPL)Click-Through Rate (CTR)Cost Per Click (CPC)Cost Per Mille (CPM)Key Performance Indicators (KPIs)

About the role

Key responsibilities & impact

Plan, launch, manage, and optimise paid advertising campaigns across Meta Ads, Google Ads, and other relevant paid media channels.
Monitor campaign performance and make data-driven adjustments to improve ROAS, CPA, CPL, CTR, and other key performance metrics.
Manage advertising budgets and allocate spend based on campaign performance and business objectives.
Develop and execute testing strategies across audiences, creatives, placements, offers, and campaign structures.
Identify opportunities to scale successful campaigns while maintaining efficiency and profitability.
Analyse campaign and funnel performance to identify areas for improvement.
Collaborate with creative and marketing teams to develop high-performing ad concepts and provide performance-based feedback.
Set up and maintain tracking, attribution, pixels, and conversion events.
Produce performance reports and communicate campaign insights, results, and recommendations.
Stay current with advertising platform changes, emerging trends, and new paid media opportunities.

Requirements

What you’ll need

3+ years of professional media buying or paid advertising experience.
Strong hands-on experience managing and optimising Meta Ads campaigns.
Experience managing meaningful advertising budgets and scaling successful campaigns.
Strong understanding of performance marketing metrics, including ROAS, CPA, CPL, CPC, CPM, CTR, and conversion rates.
Experience with audience targeting, retargeting, lookalike audiences, creative testing, and campaign optimisation.
Strong analytical skills with the ability to translate campaign data into actionable decisions.
Understanding of conversion tracking, attribution, pixels, and analytics.
Comfortable working in a performance-driven environment where results are measured against clear KPIs.
Strong communication, organisation, and attention to detail.
Nice to Have: Hands-on TikTok Ads experience.
Nice to Have: Experience with Google Ads or additional paid media platforms.
Nice to Have: Experience managing campaigns across multiple brands, products, or client accounts.
Nice to Have: Familiarity with landing page optimisation and conversion rate optimisation (CRO).
Nice to Have: Experience working closely with creative teams to develop and test performance-focused advertising assets.

Benefits

Comp & perks

Fully Remote: Work from anywhere with international teams
Peer Community: Connect with high-performing sales professionals in our network
Ongoing Support: Receive guidance from Huzzle before and after placement
Tailored Compensation: Salaries vary by client and candidate preference — we’ll match you with options that fit your goals