Meta Ads Manager – Lead Generation

Huzzle.com

. Own the end-to-end execution of Meta Ads campaigns across Facebook and Instagram, from initial setup to advanced scaling .

Posted 11/2/2026full-timeRemote • United KingdomSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing Meta Ads campaigns across Facebook and Instagram, with a strong focus on lead generation and conversion rate optimization. Proficient in data analysis and strategic decision-making to drive client results and optimize campaign performance.

Highest-signal resume keywords

Meta Ads ManagementLead GenerationConversion Rate OptimizationData AnalysisClient Account Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Meta Ads ManagerConversion TrackingA/B TestingLanding Page OptimizationCPL AnalysisCPM AnalysisCTR AnalysisAPI IntegrationsAudience TargetingBidding Strategies

Soft Skills

Exceptional CommunicationAnalytical MindsetStrategic Decision-MakingAgency-Growth MindsetLeadership

Tools & Technologies

GoHighLevel CRMZapierGoogle Ads

Industry Keywords

Renewable EnergyHome ServicesReal EstateB2BSolar Industry

About the role

Key responsibilities & impact

Own the end-to-end execution of Meta Ads campaigns across Facebook and Instagram, from initial setup to advanced scaling
Monitor account performance daily and proactively adjust campaign structures, bidding strategies, and audience targeting
Build, test, and optimize high-converting landing pages and lead funnels to maintain high lead quality
Manage conversion tracking, including Pixel setup, Conversion API (CAPI), and UTM tracking
Conduct A/B testing on creatives, headlines, and landing page elements to combat creative fatigue and audience saturation
Manage client accounts independently, provide strategic insights, and present performance reports to stakeholders
Collaborate with creative and account management teams to align campaign messaging with client goals
Oversee lead flow integration between Meta Ads, GoHighLevel CRM, and third-party automation tools

Requirements

What you’ll need

5+ years of hands-on experience specifically managing Meta Ads (Facebook/Instagram) at scale
Proven track record in Lead Generation (not E-commerce) within sectors such as Renewable Energy, Home Services, Real Estate, or B2B
Mastery of Meta Ads Manager, including Advantage+ features, horizontal/vertical scaling, and CPL/CPM/CTR analysis
Deep technical knowledge of conversion tracking, attribution settings, and API integrations
Experience building and optimizing landing pages with a focus on Conversion Rate Optimization (CRO)
Leadership experience with the ability to own client results and make high-level strategic decisions independently
Analytical mindset with the ability to translate complex data into actionable growth strategies
Exceptional communication skills and an agency-growth mindset
Experience with GoHighLevel CRM and Zapier automation workflows
Familiarity with Google Ads (Search and Performance Max)
Direct experience in the Solar or Renewable Energy industries
Experience managing multi-location or high-spend accounts

Benefits

Comp & perks

Competitive salary based on experience
Fully remote work environment
Direct path to Head of Paid Media leadership role
Long-term stability in a high-growth sector
Performance-based incentives and professional autonomy
Opportunity to work with industry-leading CRM and automation tools