PPC Specialist – Google Ads

Huzzle.com

. Manage, optimize, and scale Google Ads campaigns across Search, Display, Performance Max, and other relevant campaign types.

Posted 9/22/2026full-timeRemote • South AfricaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing Google Ads campaigns, with a strong focus on performance metrics such as CPC, CTR, and ROAS. Proficient in conversion tracking and analytics, leveraging tools like GA4 and Google Tag Manager to drive campaign efficiency and improve conversion rates.

Highest-signal resume keywords

Google Ads ManagementPPC Campaign OptimizationConversion Tracking ImplementationAnalytical SkillsAudience Targeting Strategies

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Google AdsPPCKeyword ResearchCPC OptimizationCTR AnalysisConversion Rate OptimizationAd Copy DevelopmentBidding StrategiesCampaign Performance AnalysisRemarketing

Soft Skills

Excellent Communication SkillsAnalytical ThinkingIndependent Work

Tools & Technologies

GA4Google Tag ManagerGoogle Ads Conversion Tracking

Certifications & Qualifications

Google Ads Certification

Industry Keywords

Paid SearchCampaign AnalyticsAd Spend ManagementPerformance MaxDisplay Advertising

About the role

Key responsibilities & impact

Manage, optimize, and scale Google Ads campaigns across Search, Display, Performance Max, and other relevant campaign types.
Conduct keyword research, search term analysis, competitor research, and negative keyword optimization.
Build and restructure Google Ads accounts to improve efficiency and campaign performance.
Monitor and optimize CPC, CTR, CPA, conversion rate, ROAS, and overall ad spend.
Develop and test ad copy, audience targeting, bidding strategies, and campaign structures.
Manage budgets and allocate spend based on performance and business objectives.
Implement and troubleshoot conversion tracking using GA4, Google Tag Manager, and Google Ads Conversion Tracking.
Analyze campaign and landing-page performance to identify conversion-rate improvement opportunities.
Create performance reports and translate campaign data into actionable recommendations.
Collaborate with marketing, creative, sales, and client-facing teams on broader growth objectives.
Stay current with Google Ads updates, automation features, bidding strategies, and paid search best practices.

Requirements

What you’ll need

4+ years of professional PPC / paid search experience, with a strong focus on Google Ads.
Demonstrable experience independently managing and optimizing Google Ads accounts.
Strong knowledge of Google Search Ads, Performance Max, Display, remarketing, audience targeting, and automated bidding strategies.
Proven ability to improve campaign efficiency and generate measurable results.
Strong understanding of conversion tracking, attribution, and campaign analytics.
Hands-on experience with GA4 and Google Tag Manager.
Excellent analytical skills and confidence working with campaign performance data.
Strong understanding of landing pages, conversion rate optimization, and the relationship between ad creative, targeting, and conversions.
Excellent written and verbal English communication skills.
Ability to work independently in a remote environment and take full ownership of performance.
Agency or experience managing multiple accounts simultaneously is a strong advantage.
Google Ads certifications are advantageous but not required.

Benefits

Comp & perks

Fully Remote: Work from anywhere with international teams
Peer Community: Connect with high-performing sales professionals in our network
Ongoing Support: Receive guidance from Huzzle before and after placement
Tailored Compensation: Salaries vary by client and candidate preference — we’ll match you with options that fit your goals