Senior Google Ads Specialist

Huzzle.com

. Plan, launch, manage, and optimize Google Ads campaigns across Search, Display, Shopping, YouTube, and Performance Max.

Posted 10/20/2026full-timeRemote • North Macedonia, Serbia, Bulgaria, Albania, Kosovo, Bosnia & HerzegovinaSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing Google Ads campaigns across various platforms, with a strong focus on lead generation, conversions, and ROI. Proficient in data analysis and reporting, with the ability to communicate insights effectively to stakeholders.

Highest-signal resume keywords

Google Ads Campaign ManagementGoogle Analytics 4 (GA4)Conversion Rate Optimization (CRO)Bidding StrategiesGoogle Ads Certifications

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Google AdsKeyword ResearchAudience TargetingBid OptimizationPerformance AnalysisA/B TestingConversion TrackingRemarketing StrategiesCampaign OptimizationLead Generation

Soft Skills

Analytical SkillsCommunication SkillsPresentation SkillsTask PrioritizationIndependence

Tools & Technologies

Google Tag ManagerGoogle Looker StudioReporting DashboardsMarketing Automation ToolsPerformance Marketing Best Practices

Certifications & Qualifications

Google Ads Certifications

Industry Keywords

SaaSECommerceB2BInternational MarketsPaid Media Campaigns

About the role

Key responsibilities & impact

Plan, launch, manage, and optimize Google Ads campaigns across Search, Display, Shopping, YouTube, and Performance Max.
Develop and execute paid advertising strategies focused on lead generation, conversions, ROAS, and customer acquisition.
Manage substantial monthly advertising budgets while maximizing campaign efficiency and profitability.
Conduct in-depth keyword research, competitor analysis, audience targeting, and bid optimization.
Monitor and improve CPA, CPC, CTR, conversion rates, and ROAS.
Implement and troubleshoot conversion tracking using Google Tag Manager, GA4, and Google Ads.
Run A/B tests on ad copy, landing pages, bidding strategies, and audience segments.
Analyze campaign performance and provide actionable recommendations.
Create detailed performance reports and communicate insights to clients and internal stakeholders.
Stay current with Google Ads platform updates, automation, and performance marketing best practices.

Requirements

What you’ll need

4–5+ years of professional experience managing Google Ads campaigns, preferably in an agency or high-growth business environment.
Proven track record of scaling successful Google Ads campaigns and delivering measurable ROI.
Advanced knowledge of Google Search Ads, Performance Max, Display, Shopping, and remarketing strategies.
Strong experience managing and optimizing substantial monthly ad spend.
Proficiency in Google Analytics 4 (GA4), Google Tag Manager, and conversion tracking.
Strong understanding of bidding strategies, attribution models, and conversion rate optimization (CRO).
Excellent analytical skills with the ability to translate campaign data into actionable business insights.
Experience with Google Looker Studio, reporting dashboards, and performance analysis.
Strong communication skills and confidence presenting campaign results to stakeholders.
Ability to independently manage multiple campaigns, prioritize tasks, and meet performance targets.
Excellent written and spoken English.
Google Ads certifications.
Experience managing paid media campaigns for international markets, particularly the US, UK, or Australia.
Experience with Meta Ads, Microsoft Ads, or other paid advertising platforms.
Experience working with SaaS, eCommerce, lead generation, or B2B companies.
Familiarity with landing page optimization and marketing automation tools.

Benefits

Comp & perks

Fully remote role with flexible work environment
Work with high-growth companies and performance-driven teams
Opportunity to scale campaigns with significant ad budgets
Performance-based bonuses tied to campaign success
Direct collaboration with international clients and marketing leaders