Senior Media Buyer

Huzzle.com

. Plan, launch, manage, and optimize paid media campaigns across relevant advertising platforms .

Posted 9/22/2026full-timeRemote • Bulgaria, Kosovo, North Macedonia, Slovakia, Bosnia & HerzegovinaSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in planning, managing, and optimizing paid media campaigns while applying conversion rate optimization principles to enhance profitability. Proficient in analyzing key performance metrics and translating data into actionable insights to drive campaign success.

Highest-signal resume keywords

Paid Media Campaign ManagementConversion Rate Optimization (CRO)Performance Marketing AnalysisA/B Testing Design and EvaluationData-Driven Decision Making

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Media BuyingPerformance MarketingConversion Funnel AnalysisKey Metrics Analysis (ROAS, CPA, CAC)Budget ManagementCampaign Performance MonitoringLanding Page EvaluationStructured Testing StrategiesAnalytical SkillsProblem-Solving Skills

Soft Skills

Excellent Communication SkillsOwnership of Performance TargetsAbility to Work IndependentlyCollaboration with StakeholdersAdaptability to Remote Work

Industry Keywords

Direct-Response AdvertisingCustomer JourneyAverage Order Value (AOV)Cost Per Acquisition (CPA)Return on Ad Spend (ROAS)Cost Per Click (CPC)Cost Per Mille (CPM)Conversion RatePerformance Marketing Best PracticesAdvertising Platforms

About the role

Key responsibilities & impact

Plan, launch, manage, and optimize paid media campaigns across relevant advertising platforms
Monitor campaign performance and allocate budgets based on profitability and growth opportunities
Analyze key metrics including ROAS, CPA/CAC, CTR, CPC, CPM, conversion rate, and AOV
Evaluate landing pages to identify friction points and opportunities to improve conversion rates
Apply conversion rate optimization (CRO) principles to improve campaign profitability
Analyze average order value (AOV) and understand how offers, bundles, upsells, and the customer journey impact overall economics
Diagnose performance across the complete funnel rather than optimizing advertising metrics in isolation
Develop and execute structured testing strategies across audiences, creatives, offers, and landing pages
Identify winning campaigns and confidently scale budgets while maintaining performance targets
Collaborate with creative, marketing, and other stakeholders to develop new campaign angles and improve performance
Produce clear performance reports and translate data into actionable recommendations
Stay current with paid media trends, platform changes, and performance marketing best practices

Requirements

What you’ll need

4+ years of professional media buying / paid advertising experience
Proven track record managing and optimizing meaningful paid media budgets
Strong understanding of performance marketing and direct-response advertising
Demonstrated ability to evaluate landing-page performance and conversion funnels
Strong knowledge of CRO and conversion-rate analysis
Strong understanding of AOV, CAC/CPA, ROAS, and unit economics
Ability to interpret campaign and funnel data and identify the underlying causes of performance changes
Experience designing and evaluating A/B tests across creatives, audiences, offers, and landing pages
Strong analytical and problem-solving skills
Comfortable taking ownership of performance targets and making data-driven decisions
Excellent written and verbal English communication skills
Ability to work independently in a remote environment and communicate effectively with a distributed team

Benefits

Comp & perks

Fully Remote: Work from anywhere with international teams
Peer Community: Connect with high-performing sales professionals in our network
Ongoing Support: Receive guidance from Huzzle before and after placement
Tailored Compensation: Salaries vary by client and candidate preference — we’ll match you with options that fit your goals