Senior Meta Ads Specialist

Huzzle.com

. Plan, launch, manage, and optimize Meta advertising campaigns across Facebook and Instagram.

Posted 10/20/2026full-timeRemote • Colombia, Argentina, Brazil, Mexico, Peru, VenezuelaSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing Meta advertising campaigns across Facebook and Instagram, with a strong focus on improving key performance metrics such as ROAS, CPA, and conversion rates. Proficient in utilizing Meta Ads Manager and implementing advanced tracking solutions to drive campaign success and profitability.

Highest-signal resume keywords

Meta Ads ManagementCampaign OptimizationMeta Pixel ImplementationAnalytical SkillsBudget Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Meta AdvertisingConversion Rate OptimizationAudience SegmentationBidding StrategiesCreative Testing StrategiesEvent TrackingAttribution ModelsPerformance MonitoringData InterpretationScaling Paid Social Campaigns

Soft Skills

Excellent Communication SkillsOwnership of ResultsAbility to Work IndependentlyCollaboration with TeamsAdaptability in Fast-Paced Environments

Tools & Technologies

Meta Ads ManagerMeta Business SuiteGoogle Analytics 4Google Tag ManagerReporting Dashboards

Certifications & Qualifications

Meta Blueprint Certification

Industry Keywords

ECommerceDTC BrandsLead GenerationDigital Marketing AgenciesThird-Party Attribution Platforms

About the role

Key responsibilities & impact

Plan, launch, manage, and optimize Meta advertising campaigns across Facebook and Instagram.
Continuously improve ROAS, CPA, CPL, CTR, and conversion rates to maximize advertising profitability.
Manage and scale significant monthly advertising budgets while maintaining strong performance.
Collaborate with creative teams to develop high-converting ad creatives, messaging, and testing frameworks.
Build and refine prospecting, retargeting, and lookalike audience strategies.
Implement and troubleshoot Meta Pixel, Conversions API (CAPI), and conversion tracking.
Execute structured experiments across creatives, audiences, placements, and campaign strategies.
Monitor performance, identify opportunities, and provide actionable insights and recommendations.
Develop and execute strategies to scale winning campaigns while maintaining efficiency.
Work closely with marketing, creative, and leadership teams to align paid media campaigns with business objectives.

Requirements

What you’ll need

4–5+ years of proven experience managing Meta Ads (Facebook and Instagram) campaigns.
Demonstrated success in scaling paid social campaigns and delivering measurable ROI.
Advanced proficiency in Meta Ads Manager and Meta Business Suite.
Strong understanding of campaign structures, bidding strategies, audience segmentation, and conversion optimization.
Experience managing substantial advertising budgets with clear performance accountability.
Strong knowledge of Meta Pixel, Conversions API, attribution models, and event tracking.
Experience developing creative testing strategies and identifying winning ad concepts.
Strong analytical skills with the ability to interpret campaign data and make informed optimization decisions.
Familiarity with Google Analytics 4 (GA4), Google Tag Manager, and reporting dashboards.
Excellent English communication skills, both written and verbal.
Ability to work independently, take ownership of results, and thrive in a fast-paced remote environment.
Nice to Have: Experience managing Meta Ads for eCommerce, DTC brands, lead generation businesses, or digital marketing agencies.
Nice to Have: Experience with Shopify, landing page optimization, and conversion rate optimization (CRO).
Nice to Have: Familiarity with third-party attribution platforms such as Triple Whale, Hyros, or Northbeam.
Nice to Have: Experience managing six-figure monthly advertising budgets.
Nice to Have: Meta Blueprint certifications.
Nice to Have: Experience mentoring junior media buyers or leading paid social strategy.

Benefits

Comp & perks

Fully Remote: Work from anywhere with international teams
Peer Community: Connect with high-performing sales professionals in our network
Ongoing Support: Receive guidance from Huzzle before and after placement
Tailored Compensation: Salaries vary by client and candidate preference — we’ll match you with options that fit your goals