Senior Meta Ads Specialist

Huzzle.com

. Plan, launch, manage, and optimize Meta Ads campaigns across Facebook and Instagram .

Posted 10/20/2026full-timeRemote • Bulgaria, Montenegro, Kosovo, Bosnia & Herzegovina, North Macedonia, SloveniaSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing and optimizing Meta Ads campaigns across Facebook and Instagram, with a strong focus on budget allocation, performance analysis, and A/B testing strategies. Proven ability to collaborate with creative teams and leverage analytical tools to drive campaign success and ROI.

Highest-signal resume keywords

Meta Ads ManagementBudget OptimizationA/B Testing StrategiesAnalytical SkillsE-Commerce Experience

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Campaign OptimizationAudience SegmentationConversion TrackingAttributionLanding Page OptimizationCROMeta PixelConversions APIGA4Looker Studio

Soft Skills

Excellent CommunicationIndependent WorkMulti-TaskingFast-Paced Environment Adaptability

Tools & Technologies

Meta Ads ManagerMeta Business SuiteEvents ManagerShopifyWooCommerceGoogle AdsTikTok Ads

Industry Keywords

Paid Social CampaignsCustomer Acquisition CostsReturn on Ad SpendLead GenerationDigital Marketing Agencies

About the role

Key responsibilities & impact

Plan, launch, manage, and optimize Meta Ads campaigns across Facebook and Instagram
Manage and strategically allocate advertising budgets to maximize ROAS and minimize customer acquisition costs
Continuously optimize campaigns based on CPA, CPL, CTR, CPC, conversion rates, and ROAS
Develop and test prospecting, retargeting, lookalike audience, and broad targeting strategies
Collaborate with creative teams to develop, test, and refine high-converting ad creatives, copy, and messaging
Implement and troubleshoot Meta Pixel, Conversions API (CAPI), and conversion tracking
Build and present detailed performance reports with actionable insights and recommendations
Identify winning campaigns and scale advertising spend efficiently without compromising profitability
Analyze landing pages, conversion funnels, and customer journeys to improve overall campaign performance
Stay updated on Meta advertising algorithm changes, platform updates, and paid social best practices

Requirements

What you’ll need

4–5+ years of proven experience managing Meta Ads (Facebook and Instagram) campaigns
Demonstrated success in scaling paid social campaigns and delivering strong ROI/ROAS
Advanced proficiency with Meta Ads Manager, Meta Business Suite, and Events Manager
Strong understanding of campaign structures, audience segmentation, bidding strategies, and budget optimization
Hands-on experience managing significant monthly advertising budgets
Expertise in Meta Pixel, Conversions API, conversion tracking, and attribution
Proven ability to develop and execute structured A/B testing strategies
Strong analytical skills and experience using GA4, Looker Studio, or similar reporting tools
Experience working with e-commerce brands, lead generation businesses, or digital marketing agencies
Excellent written and verbal English communication skills
Ability to work independently, manage multiple campaigns, and deliver results in a fast-paced remote environment
A strong portfolio or case studies demonstrating measurable campaign performance and successful scaling
Experience with Shopify, WooCommerce, or other e-commerce platforms
Familiarity with Google Ads, TikTok Ads, or other paid acquisition channels
Experience managing multiple client advertising accounts simultaneously
Knowledge of landing page optimization, CRO, and marketing automation
Previous experience working with UK, US, or international clients

Benefits

Comp & perks

Fully Remote: Work from anywhere with international teams
Peer Community: Connect with high-performing sales professionals in our network
Ongoing Support: Receive guidance from Huzzle before and after placement
Tailored Compensation: Salaries vary by client and candidate preference — we’ll match you with options that fit your goals