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Tech Stack
Tools & technologiesTableau
About the role
Key responsibilities & impact- Support an effective digital marketing and media strategy for a designated portfolio of hotels in the Latin America & Caribbean region
- Develop and implement online marketing campaigns to acquire new customers, increase hotel revenues, market share, and brand awareness
- Measure and report on brand and property performance
- Consult with internal and external stakeholders
- Manage digital marketing programs for Field Marketing program hotels
- Manage hotel websites, third-party business listings, and paid media listings
- Plan and execute web content, SEO, SEM, paid social, and Meta strategy
- Support World of Hyatt and email marketing activation for hotels
- Assist hotels with annual marketing plans and budgets
- Attend property- and regional-level sales and revenue management calls as needed
- Develop local marketing objectives, strategies, and tactics based on business needs and competition
- Optimize online hotel presence, book-direct revenue, and channel mix
- Serve as strategist and liaison for properties, digital agency programs, and consultative matters
- Coordinate tactical execution with Field Marketing Managers
- Support website content management, third-party listings, online optimizations, and reporting delivery
- Deliver KPI reporting, comparative scorecards, performance summaries, recommendations, and action items
- Benchmark digital activities against competitors and industry peers
- Provide training to property marketing teams
- Develop how-to training manuals, guidance, and instructions for digital marketing platforms and tools
- Ensure property marketing programs align with corporate and brand strategic priorities
- Demonstrate commitment to Hyatt core values
Requirements
What you’ll need- 3+ years of experience in Digital Marketing, Media, or E-Commerce
- 6+ months of marketing and developing integrated plans for a global brand
- Excellent interpersonal and written communications skills
- Ability to function at a fast pace in a service-oriented environment
- Proven ability to impact and work with all levels of the organization
- Ability to build relationships and work effectively with numerous departments at the corporate office
- 2+ years hospitality marketing experience preferred
- Initiative-taking, goal-oriented, creative, self-starter with exceptional prioritization, time management and organizational skills
- Ability to handle multiple projects simultaneously
- Flexibility and ability to quickly adapt to changes and new technologies
- Passion for technology and digital media
- Ability and willingness to operate in a fast-paced, complex corporate environment
- On property hotel experience preferred
- Bi-lingual (English and Spanish) preferred
- Proficiency in Microsoft Office Suite
- Proficiency in Adobe Analytics, Google My Business, TripAdvisor, Tableau, Google Applications, and various 3rd party listings
- Knowledge of Koddi Private Markets platform
- Ability to navigate proprietary tools for Website Updates, Digital Asset Management, Custom ancillary promotional offers, and Vanity site platforms
- Ability to travel up to 10%
Benefits
Comp & perks- Annual allotment of free hotel stays at Hyatt hotels globally
- Flexible work schedule
- Work-life benefits including wellbeing initiatives such as a complimentary Headspace subscription
- Discount at the on-site fitness center
- Global family assistance policy with paid time off following the birth or adoption of a child
- Financial assistance for adoption
- Paid Time Off
- Medical insurance
- Dental insurance
- Vision insurance
- 401K with company match
