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Hyatt

Associate Manager, Field Marketing – Americas

Hyatt

. Support an effective digital marketing and media strategy for a designated portfolio of hotels in the Latin America & Caribbean region .

Posted 10/16/2026full-timeRemote • Illinois • United StatesMid-Level💰 $80,000 - $85,000 per yearWebsite

Tech Stack

Tools & technologies
Tableau

About the role

Key responsibilities & impact
  • Support an effective digital marketing and media strategy for a designated portfolio of hotels in the Latin America & Caribbean region
  • Develop and implement online marketing campaigns to acquire new customers, increase hotel revenues, market share, and brand awareness
  • Measure and report on brand and property performance
  • Consult with internal and external stakeholders
  • Manage digital marketing programs for Field Marketing program hotels
  • Manage hotel websites, third-party business listings, and paid media listings
  • Plan and execute web content, SEO, SEM, paid social, and Meta strategy
  • Support World of Hyatt and email marketing activation for hotels
  • Assist hotels with annual marketing plans and budgets
  • Attend property- and regional-level sales and revenue management calls as needed
  • Develop local marketing objectives, strategies, and tactics based on business needs and competition
  • Optimize online hotel presence, book-direct revenue, and channel mix
  • Serve as strategist and liaison for properties, digital agency programs, and consultative matters
  • Coordinate tactical execution with Field Marketing Managers
  • Support website content management, third-party listings, online optimizations, and reporting delivery
  • Deliver KPI reporting, comparative scorecards, performance summaries, recommendations, and action items
  • Benchmark digital activities against competitors and industry peers
  • Provide training to property marketing teams
  • Develop how-to training manuals, guidance, and instructions for digital marketing platforms and tools
  • Ensure property marketing programs align with corporate and brand strategic priorities
  • Demonstrate commitment to Hyatt core values

Requirements

What you’ll need
  • 3+ years of experience in Digital Marketing, Media, or E-Commerce
  • 6+ months of marketing and developing integrated plans for a global brand
  • Excellent interpersonal and written communications skills
  • Ability to function at a fast pace in a service-oriented environment
  • Proven ability to impact and work with all levels of the organization
  • Ability to build relationships and work effectively with numerous departments at the corporate office
  • 2+ years hospitality marketing experience preferred
  • Initiative-taking, goal-oriented, creative, self-starter with exceptional prioritization, time management and organizational skills
  • Ability to handle multiple projects simultaneously
  • Flexibility and ability to quickly adapt to changes and new technologies
  • Passion for technology and digital media
  • Ability and willingness to operate in a fast-paced, complex corporate environment
  • On property hotel experience preferred
  • Bi-lingual (English and Spanish) preferred
  • Proficiency in Microsoft Office Suite
  • Proficiency in Adobe Analytics, Google My Business, TripAdvisor, Tableau, Google Applications, and various 3rd party listings
  • Knowledge of Koddi Private Markets platform
  • Ability to navigate proprietary tools for Website Updates, Digital Asset Management, Custom ancillary promotional offers, and Vanity site platforms
  • Ability to travel up to 10%

Benefits

Comp & perks
  • Annual allotment of free hotel stays at Hyatt hotels globally
  • Flexible work schedule
  • Work-life benefits including wellbeing initiatives such as a complimentary Headspace subscription
  • Discount at the on-site fitness center
  • Global family assistance policy with paid time off following the birth or adoption of a child
  • Financial assistance for adoption
  • Paid Time Off
  • Medical insurance
  • Dental insurance
  • Vision insurance
  • 401K with company match