Director of Sales, Marketing & Commercial Services

Hyatt

. Develop, communicate, and execute an integrated commercial strategy for Alila Ventana Big Sur .

Posted 9/15/2026full-timeRemote • California • United StatesLead💰 $180,000 - $200,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing integrated commercial strategies within luxury hospitality, focusing on revenue management, pricing, and market dynamics. Proven ability to lead diverse teams, optimize performance, and enhance guest experiences through strategic direction and effective communication.

Highest-signal resume keywords

Revenue ManagementCommercial Strategy DevelopmentBudgeting and ForecastingDigital MarketingLuxury Hospitality Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Pricing StrategyForecastingChannel StrategyBusiness PlanningPerformance AnalysisRevenue OptimizationData AnalyticsMarket ResearchSales StrategyDemand Generation

Soft Skills

Effective CommunicationLeadershipTeam AlignmentCustomer Service OrientationOrganizational Skills

Tools & Technologies

PMSCRSRMSCRMBusiness Intelligence Systems

Industry Keywords

Luxury ResortsHospitalitySalesMarketingGroup BusinessHigh-Touch HospitalityBoutique Luxury PropertyGuest ExperienceStrategic ThinkingChange Leadership

About the role

Key responsibilities & impact

Develop, communicate, and execute an integrated commercial strategy for Alila Ventana Big Sur
Establish priorities for need periods, target segments, channel strategy, seasonal opportunities, packages, retreats, spa and ancillary revenue, group business, special events, buyouts, and long-range growth
Lead annual commercial planning, budgeting, forecasting, business reviews, and multi-year strategy development
Translate business trends, guest insights, competitive intelligence, market dynamics, and operating priorities into commercial actions and resource-allocation recommendations
Provide executive oversight of pricing, inventory, forecasting, distribution, channel mix, segmentation, package strategy, and total-resort revenue optimization
Review demand, booking, cancellation, segment, channel, ancillary, guest behavior, and competitor metrics to identify opportunities and risks
Partner with Revenue Management to guide rate strategy, inventory decisions, demand optimization, business mix, channel performance, and forecast accuracy
Lead revenue and commercial strategy meetings and align property and centralized teams around approved actions
Promote data integrity and effective use of PMS, CRS, RMS, CRM, reservations, distribution, and business intelligence systems
Direct strategy and performance expectations for luxury leisure, group, transient negotiated, reservations sales, partnership, and other priority demand segments
Strengthen relationships with luxury travel advisors, consortia, preferred partner networks, Hyatt sales resources, corporate partners, account managers, and high-value demand channels
Guide territory planning, prospecting, account development, sales trips, trade shows, educational events, familiarization trips, site visits, and client engagement
Oversee reservations performance, conversion, service quality, lead management, productivity, staffing inputs, sales effectiveness, and guest communication standards
Provide strategic direction for brand marketing, content, property marketing, digital marketing, public relations, partnerships, CRM, social media, website merchandising, and audience development
Align marketing plans, campaign calendars, promotions, loyalty initiatives, and content with resort goals and commercial opportunities
Evaluate digital and campaign performance using revenue, conversion, iROAS, marketing efficiency, engagement, inquiry, and funnel metrics
Own commercial performance expectations and reporting for Total Revenue, RevPOG, GOP, segment production, direct contribution, conversion, and forecast accuracy
Lead commercial components of budgets, forecasts, business reviews, and performance presentations
Monitor commercial budgets, agency and vendor investments, media spend, sales activity, and program costs
Establish dashboards, reporting cadences, and decision frameworks; develop corrective action plans when performance is below expectations
Partner with General Manager, Operations, Finance, Spa, Programming, Food and Beverage, Retail, resort leaders, and Hyatt enterprise teams
Represent Alila Ventana Big Sur in leadership meetings, owner discussions, Hyatt forums, luxury travel marketplace engagements, and industry events
Lead, coach, and develop commercial functional leaders; establish goals, decision rights, performance expectations, and accountability
Build succession plans, strengthen capabilities, create development opportunities, and foster a collaborative commercial culture
Establish governance, operating rhythms, standard processes, and cross-functional ways of working

Requirements

What you’ll need

Six or more years of progressive leadership experience in luxury resorts, hospitality, commercial strategy, Sales, Marketing, Revenue Management, Reservations, or related disciplines
Previous experience in Revenue Management is highly important and strongly preferred
Previous experience in luxury hotel sales, marketing, commercial strategy, or resort leadership is required
Experience in a luxury resort, destination resort, boutique luxury property, or high-touch hospitality environment is strongly preferred
Broad knowledge of pricing, forecasting, distribution, channel strategy, luxury leisure, group sales, digital marketing, CRM, reservations, and demand generation
Strong financial acumen with experience developing budgets, forecasts, business plans, performance reviews, and return-on-investment recommendations
Proven ability to lead, coach, influence, and align diverse teams and senior stakeholders in a matrixed environment
Advanced familiarity with hotel revenue, reservations, CRM, distribution, analytics, and reporting systems
Bachelor's degree in Hospitality, Business, Marketing, Finance, Analytics, or a related field preferred; equivalent leadership experience may be considered
High energy, entrepreneurial spirit, and a motivational leadership style, with a proven track record in high volume or complex hospitality environments
Effective communicator with clear, concise written and verbal communication skills in English
Exceptional customer-service orientation and demonstrated ability to improve the bottom line
Ability to work a flexible schedule and travel regularly to attend Hyatt, owner, industry, leadership, and client meetings as business needs require
Executive leadership, strategic thinking, and sound commercial judgment
Strong analytical capability and ability to translate complex information into clear decisions and action
Cross-functional leadership and ability to create alignment across property, regional, enterprise, and external partner teams
Organizational design, change leadership, talent development, and performance management capability
Strong brand stewardship with appreciation for luxury hospitality, guest experience, thoughtful storytelling, privacy, and discretion
High integrity, resilience, adaptability, accountability, and commitment to continuous improvement
Strong organizational skills and ability to manage multiple priorities in a remote and matrixed work environment

Benefits

Comp & perks

Free and discounted hotel room nights
Medical, dental, vision, and prescription coverage
401(k) with company match
Paid vacation, sick time, and holidays, where applicable
Paid family bonding time and adoption assistance
Tuition reimbursement
Employee Stock Purchase Plan
Colleague meals during shift, where applicable
Discounts with various retailers and wellness partners
Career growth opportunities within Hyatt