Senior Manager, Commercial Strategy, Marketing

Hyatt

. Own the Marketing strategy and related outcomes for an assigned portfolio of Essentials openings and conversions through the defined transition point .

Posted 9/19/2026full-timeRemote • Illinois • United StatesSenior💰 $120,000 - $135,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing comprehensive Marketing strategies for hotel openings and conversions, with a strong focus on digital Marketing channels and performance optimization. Proven ability to analyze data, manage budgets, and collaborate with stakeholders to drive successful outcomes in a fast-paced hospitality environment.

Highest-signal resume keywords

Digital Marketing AcumenPerformance OptimizationStakeholder ManagementAnalytical SkillsMulti-Property Portfolio Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Strategy DevelopmentBudget ManagementPerformance MeasurementCampaign DevelopmentData Analysis

Soft Skills

Communication SkillsStakeholder EngagementPrioritizationCollaboration

Tools & Technologies

CRMProgrammatic MediaEmail MarketingPaid SearchSocial Media

Industry Keywords

Hospitality MarketingCommercial StrategyMarket DynamicsBrand PositioningHotel Ramp Lifecycle

About the role

Key responsibilities & impact

Own the Marketing strategy and related outcomes for an assigned portfolio of Essentials openings and conversions through the defined transition point
Build and maintain the Marketing components of each Commercial Ramp Strategy Plan
Define unique selling points, priority audiences, and segment-specific messaging
Develop full-funnel Marketing and digital media plans from pre-opening through the first year of operations
Develop and secure approval for hotel Marketing budgets and funding plans
Translate approved strategies and budgets into briefs, launch plans, media investments, assets, tracking, and activation milestones
Partner with Sales & Revenue Commercial Strategy and Performance Leads to align Marketing actions with segmentation, pricing, sales priorities, booking pace, performance, need periods, and conversion goals
Lead hotel and owner/operator Marketing working sessions and provide recommendations on priorities and investments
Establish hotel-level Marketing and digital KPIs
Maintain weekly Risk to Ramp reporting and a monthly portfolio scorecard
Optimize audiences, channel mix, investment, creative, messaging, offers, and timing using performance insights
Manage structured transitions to Field Marketing with strategy, budgets, campaigns, assets, vendors, results, risks, learnings, and next actions documented and transferred

Requirements

What you’ll need

7+ years of progressive experience in hospitality Marketing, commercial strategy, performance optimization, or a related multidisciplinary commercial role
Strong digital Marketing acumen across paid search, email, social, programmatic media, metasearch, CRM, personalization, and performance measurement
Experience developing and adjusting hotel-level Marketing or commercial strategies based on Brand positioning, market dynamics, segmentation, competitive performance, and demand patterns
Strong analytical skills with the ability to interpret hotel, market, campaign, and channel data; identify risk and opportunity; and translate insights into clear action
Strong stakeholder-management and communication skills with hotel leaders, owners/operators, agencies, regional leaders, and global functional partners
Ability to manage multiple hotels, budgets, launches, and competing priorities in a fast-paced, global, matrixed organization
Bachelor's degree in Business, Marketing, Hospitality, or a related field is preferred
Experience supporting a multi-property portfolio across both pre-opening and post-opening stages of the hotel ramp lifecycle is preferred
Travel as required based on hotel openings, performance needs, owner/operator engagement, and portfolio priorities

Benefits

Comp & perks

Annual allotment of free hotel stays at Hyatt hotels globally
Flexible work schedule
Work-life benefits including wellbeing initiatives such as a complimentary Headspace subscription
Discount at the on-site fitness center
Global family assistance policy with paid time off following the birth or adoption of a child
Financial assistance for adoption
Paid Time Off
Medical
Dental
Vision
401K with company match
Annual bonus eligibility