Integrated Marketing Specialist

Hygiena

. Execute campaign plans approved by the Manager, Integrated Marketing .

Posted 10/28/2026full-timeCamarillo • California • United StatesMid-LevelSenior💰 $85,000 - $100,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in executing integrated marketing campaigns across various channels, including email, social media, and events, while analyzing performance metrics to optimize strategies. Proficient in managing project plans and utilizing CRM and marketing automation tools to enhance lead nurturing and customer engagement.

Highest-signal resume keywords

B2B Marketing ExperienceMarketing Automation KnowledgeGoogle Analytics (GA4)CRM Systems (Microsoft Dynamics, Salesforce)Content Distribution Networks

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ExecutionProject ManagementEmail MarketingSEO (On-Page, Off-Page)Lead Nurture ProcessGoogle AdsLinkedIn AdsHTMLMarket ResearchPerformance Analysis

Soft Skills

Clear CommunicationTeam CollaborationAnalytical ThinkingProblem SolvingAdaptability

Tools & Technologies

Microsoft OfficeAdobe AcrobatCRM SystemsGoogle AnalyticsMarketing Automation PlatformsSocial Media Management ToolsContent Management Systems (Joomla, Drupal)Display NetworksVideo Platforms (Vimeo, YouTube)Work Management Platforms

Industry Keywords

Integrated MarketingBuyer JourneyLead GenerationMicrobiologyLife Science IndustryCampaign Performance MetricsMQLARRFYRC TargetsOKRs

Tech Stack

Tools & technologies

DrupalJoomla

About the role

Key responsibilities & impact

Execute campaign plans approved by the Manager, Integrated Marketing
Own project plans and delivery records for assigned integrated marketing initiatives from intake and kickoff through launch and wrap-up
Build and maintain tasks, owners, dependencies and dates in the team's work management platform
Run kickoffs, status checkpoints and retrospectives; record decisions and next steps
Execute campaigns across email and marketing automation, webinars, events, digital and print advertising, and social media
Develop creative marketing tactics including gated content, sales enablement materials and video
Map campaign assets to stages of the customer buying journey
Plan and maintain LinkedIn and social media content calendars
Build global playbooks and campaign collections for regional teams to translate and localize
Execute campaigns directly in English-only markets and provide launch support for other markets
Produce deliverables from approved templates and brand standards; route assets through review and approval
Supply market and competitor research to campaign briefs
Deliver paid search and landing-page briefs and own launch timelines
Analyze campaign performance against KPIs, MQL, ARR and FYRC targets, and team OKRs
Identify performance gaps, analyze causes and recommend corrective actions and optimization tactics
Publish campaign results and project status reports using CRM and web analytics systems
Maintain templates, intake forms and workflow standards for the Integrated Marketing team
Follow organizational systems, policies, procedures, legal mandates and safety requirements
Handle other duties delegated by the Manager, Integrated Marketing

Requirements

What you’ll need

Bachelor's Degree in Marketing, Advertising or a related field, or equivalent education and work experience, required
Minimum of five (5) years of B2B marketing experience
Intermediate/Advanced knowledge of Microsoft Office (Outlook, Word, Excel, PowerPoint) and Adobe Acrobat
Intermediate to advanced knowledge of Google Analytics (GA4), UTM codes and Looker Studio
Intermediate to advanced knowledge of CRM systems (Microsoft Dynamics, Salesforce, etc.)
Intermediate to advanced knowledge of buyer journey, personas and overall lead nurture process
Intermediate to advanced knowledge of marketing automation (list management, email, landing page, forms, etc.)
Preferred intermediate to advanced knowledge of Google Ads and LinkedIn Ads, Joomla, Drupal, etc., and HTML
Intermediate knowledge of content distribution networks (Vimeo, YouTube, etc.)
Intermediate knowledge of social media networks
Intermediate knowledge of SEO (on-page, off-page, link building)
Intermediate knowledge of remarketing and conversion tracking (tracking/conversion pixels)
Intermediate knowledge of display networks
Prior work experience in related microbiology and/or life science industry a plus
Clear and accurate written and spoken English for business audiences
Ability to work normal office hours Monday through Friday, with occasional early morning/evening/weekend work
Ability to travel 5-10%

Benefits

Comp & perks

15 days of PTO
10 paid company holidays
Medical with HSA employer contribution
Dental
Vision
Company paid Life Insurance
Short-Term Disability
Long-Term Disability
Employee Assistance Program
401(k) with Safe Harbor and Profit-Sharing employer contributions
Tuition Reimbursement program
Charitable Contribution matching
Employee Referral bonus opportunities
Flexible working hours
Global team collaboration and career growth opportunities