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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing demand generation strategies that align with revenue and growth objectives, utilizing digital marketing tactics and analytics to optimize performance. Proven ability to collaborate with sales and marketing teams to drive pipeline contribution and mentor others in best practices.
Highest-signal resume keywords
Demand Generation StrategyB2B Marketing ExperienceMarketing AutomationKPI EstablishmentIntegrated Demand Programs
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Demand GenerationRevenue MarketingDigital MarketingCampaign MarketingAccount-Based Marketing (ABM)Pipeline Generation PlansData-Driven Decision MakingPerformance AnalyticsSales ActivationIntegrated Campaign Design
Soft Skills
Strong CommunicationProject ManagementAnalytical SkillsStakeholder ManagementMentoring
Tools & Technologies
CRMMarketing Automation ToolsAnalytics PlatformsDigital Marketing Technologies
Industry Keywords
B2B MarketingPipeline ContributionRevenue GoalsQuarterly Business ReviewsCampaign Playbooks
About the role
Key responsibilities & impact- Develop and execute demand generation plans aligned to pipeline, revenue, and growth objectives
- Own demand strategy for assigned regions, industries, or market segments
- Build quarterly and annual pipeline generation plans
- Identify risks and opportunities and maintain accountability for measurable pipeline contribution and business outcomes
- Design and execute integrated demand programs using digital campaigns, webinars, nurture programs, ABM, partner programs, and sales activation motions
- Partner with Global Campaigns and internal stakeholders to deploy and optimize campaign playbooks
- Leverage AI-enabled tools and automation to improve efficiency, scale, and performance
- Activate marketing tactics across the buyer journey to generate and accelerate opportunities
- Partner with Sales, SDRs, Account Executives, and Partner teams
- Participate in pipeline reviews, forecast discussions, account planning, and quarterly business reviews
- Collaborate with Product Marketing, Field Marketing, Marketing Operations, Web, Campaigns, and Corporate Marketing teams
- Monitor pipeline health and recommend actions to improve performance and conversion rates
- Establish KPIs and reporting frameworks to measure demand generation effectiveness
- Drive optimization through testing, experimentation, and data-driven decision making
- Present performance insights and recommendations to sales and marketing leadership
- Serve as a trusted advisor and thought leader across the marketing organization
- Share knowledge and coach others on best practices and market trends
- Mentor, coach, train, and provide feedback to team members and leadership
Requirements
What you’ll need- Bachelor's degree or equivalent experience
- Eight or more years of B2B marketing experience
- Three or more years of experience in demand generation, revenue marketing, digital marketing, campaign marketing, or ABM
- Proven success partnering with Sales to achieve pipeline and revenue goals
- Experience building quarterly and annual pipeline generation plans
- Experience using marketing automation, CRM, analytics, and digital marketing technologies
- Ability to establish KPIs and reporting frameworks
- Strong communication, project management, analytical, and stakeholder management skills
- Experience designing and executing integrated demand programs
- Experience with digital campaigns, webinars, nurture programs, ABM, partner programs, and sales activation motions
- 20% travel
Benefits
Comp & perks- Career development resources
- Wellbeing programs
- Innovation practices
- Inclusive workplace
- Employee initiatives and community giving campaigns