Demand Generation Manager – Public Sector

Hyland

. Develop and execute demand generation plans aligned to pipeline, revenue, and growth objectives .

Posted 10/14/2026full-timeRemote • United StatesSeniorLead💰 $132,000 - $148,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing demand generation strategies that align with revenue and growth objectives, utilizing digital marketing tactics and analytics to optimize performance. Proven ability to collaborate with sales and marketing teams to drive pipeline generation and establish effective KPIs.

Highest-signal resume keywords

Demand Generation StrategyB2B Marketing ExperienceMarketing AutomationKPI EstablishmentIntegrated Demand Programs

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationRevenue MarketingDigital MarketingCampaign MarketingAccount-Based Marketing (ABM)Pipeline Generation PlansData-Driven Decision MakingPerformance AnalyticsSales Activation MotionsRisk and Opportunity Identification

Soft Skills

Strong CommunicationProject ManagementAnalytical SkillsStakeholder ManagementMentoring and Coaching

Tools & Technologies

CRMMarketing Automation ToolsAnalytics PlatformsDigital CampaignsWebinars

Industry Keywords

B2B MarketingPipeline HealthQuarterly Business ReviewsSales CollaborationMarket Trends

About the role

Key responsibilities & impact

Develop and execute demand generation plans aligned to pipeline, revenue, and growth objectives
Own demand strategy for assigned regions, industries, or market segments
Build quarterly and annual pipeline generation plans and identify risks and opportunities
Design and execute integrated demand programs using digital campaigns, webinars, nurture programs, ABM, partner programs, and sales activation motions
Partner with Global Campaigns and internal stakeholders to deploy and optimize campaign playbooks
Leverage AI-enabled tools and automation to improve efficiency, scale, and performance
Activate marketing tactics across the buyer journey to generate and accelerate opportunities
Partner with Sales counterparts, SDRs, Account Executives, and Partner teams
Participate in pipeline reviews, forecast discussions, account planning, and quarterly business reviews
Collaborate with Product Marketing, Field Marketing, Marketing Operations, Web, Campaigns, and Corporate Marketing teams
Monitor pipeline health and recommend actions to improve performance and conversion rates
Establish KPIs and reporting frameworks to measure demand generation effectiveness
Drive optimization through testing, experimentation, and data-driven decision making
Present performance insights and recommendations to sales and marketing leadership
Serve as a trusted advisor and thought leader across the marketing organization
Share knowledge and coach on current best practices and market trends
Mentor, coach, train, and provide feedback to team members and leadership

Requirements

What you’ll need

Bachelor's degree or equivalent experience
Eight or more years of B2B marketing experience
Three or more years of experience in demand generation, revenue marketing, digital marketing, campaign marketing, or ABM
Proven success partnering with Sales to achieve pipeline and revenue goals
Experience building quarterly and annual pipeline generation plans
Experience using marketing automation, CRM, analytics, and digital marketing technologies
Ability to establish KPIs and reporting frameworks
Strong communication, project management, analytical, and stakeholder management skills
Experience designing and executing integrated demand programs using digital campaigns, webinars, nurture programs, ABM, partner programs, and sales activation motions
20% travel

Benefits

Comp & perks

Career development resources
Wellbeing programs
Innovation practices
Inclusive workplace
Employee initiatives and community giving campaigns and programs