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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in executing integrated marketing campaigns across various digital channels, with a strong focus on quality assurance, data validation, and process optimization. Proficient in leveraging marketing technology platforms to enhance campaign performance and collaboration with cross-functional teams.
Highest-signal resume keywords
Marketo ExpertiseGoogle Ads ProficiencyData LiteracyCampaign ManagementCross-Functional Collaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign Performance MonitoringQuality Assurance TestingDigital Measurement ValidationProcess ImprovementEmail Template DevelopmentLanding Page Component CreationCampaign Workflow OptimizationTechnical TroubleshootingAudience TargetingAsset Trafficking
Soft Skills
Attention to DetailExcellent CommunicationProactive ApproachCollaboration SkillsAbility to Manage Competing Priorities
Tools & Technologies
ON24StoryblokLinkedIn Campaign ManagerMeta Ads ManagerMarketing Technology Ecosystems
Industry Keywords
Integrated Marketing CampaignsDigital ActivationsStandard Operating ProceduresBest Practices DocumentationEmerging Marketing Technologies
About the role
Key responsibilities & impact- Execute integrated marketing campaigns across email, paid media, webinars, websites, landing pages, and digital experiences
- Configure and manage campaigns within enterprise marketing platforms, including scheduling, asset trafficking, audience targeting, and launch readiness
- Perform quality assurance testing across digital channels before launch
- Monitor campaign performance and troubleshoot deployment issues
- Validate campaign tracking and digital measurement
- Partner with Analytics and Marketing Operations on reporting and continuous improvement
- Document execution processes and identify efficiency opportunities using reusable templates, landing page components, and campaign workflows
- Collaborate with the Senior Digital Activation Specialist on optimization initiatives
- Contribute to standard operating procedures and best-practices documentation
Requirements
What you’ll need- Deep platform expertise in Marketo, ON24, Storyblok (or similar CMS), Google Ads, LinkedIn Campaign Manager, and Meta Ads Manager
- Strong attention to detail with commitment to quality assurance and compliance across digital activations
- Data literacy to validate tracking, interpret campaign performance data, and collaborate with analytics teams
- Ability to troubleshoot technical issues and identify process improvement opportunities
- Excellent communication and cross-functional collaboration skills
- Basic understanding of APIs and integration concepts within marketing technology ecosystems
- Ability to manage multiple campaigns and competing priorities in a fast-paced environment
- Proactive approach to staying current on platform enhancements and emerging marketing technologies
- Experience with reusable email templates, landing page components, and streamlined campaign workflows
- Experience collaborating with cross-functional marketing teams to translate strategy into executable activation plans
Benefits
Comp & perks- Career development resources
- Wellbeing programs
- Innovation practices
- Inclusive workplace culture
- Employee initiatives and community giving campaigns
- Equal opportunity employment