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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing partner marketing strategies, including demand generation and campaign optimization. Proven ability to analyze performance metrics and build strong relationships with channel partners to drive pipeline growth.
Highest-signal resume keywords
Channel Marketing StrategyDemand Generation ExecutionMDF/BDF Investment StrategyCross-Functional CollaborationPerformance Measurement
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Partner MarketingCampaign DevelopmentTarget Audience DefinitionPipeline ManagementROI Measurement
Soft Skills
Relationship BuildingAnalytical SkillsCollaboration Skills
Tools & Technologies
Salesforce
Industry Keywords
VARsResellersDistributorsPartner ProgramsGTM Planning
About the role
Key responsibilities & impact- Own the SELL Partner Marketing strategy and annual/quarterly GTM plan across priority VARs, resellers, distributors, and channel partners
- Develop partner segmentation and prioritization based on market opportunity, growth potential, partner capability, pipeline opportunity, and strategic alignment
- Build scalable partner-led demand programs aligned to Hyland's global campaigns, vertical priorities, and regional pipeline needs
- Translate Hyland campaigns into partner-ready campaigns and campaign-in-a-box programs
- Develop joint marketing plans with priority partners, PBMs, Partner Sales, Field Marketing, and Sales
- Define target audiences, ICPs, offers, campaign journeys, activation strategies, and pipeline expectations
- Own the marketing strategy for MDF/BDF investment, including prioritization, expected return, activation requirements, and performance measurement
- Build, launch, measure, and optimize partner campaigns
- Establish pipeline targets and performance expectations for priority partner programs
- Measure and report partner marketing performance, including partner-sourced pipeline, opportunities, bookings, campaign conversion, and marketing ROI
- Identify successful programs that can be standardized, reused, and scaled across multiple partners and markets
- Build relationships with priority partners and internal stakeholders
- Assess partner performance and recommend where to increase, maintain, change, or stop marketing investment
- Represent Partner Marketing in GTM and pipeline planning discussions
Requirements
What you’ll need- Proven experience in channel or partner marketing, including demand generation strategy and execution across VARs, resellers, distributors, or channel partners
- Demonstrated ability to develop and execute scalable partner-led marketing programs aligned to global campaigns, vertical priorities, and regional pipeline needs
- Experience owning MDF/BDF investment strategy, including prioritization, activation requirements, and ROI measurement
- Strong cross-functional collaboration skills; proven ability to partner with Sales, Field Marketing, Demand Generation, and Partner Business Managers to drive pipeline outcomes
- Strong analytical skills; ability to measure and report on partner marketing performance including partner-sourced pipeline, campaign conversion, and marketing ROI
- Experience translating corporate campaigns into partner-ready, campaign-in-a-box programs
- Proven ability to build and maintain strong relationships with priority partners and internal stakeholders
- Experience defining target audiences, ICPs, offers, and campaign journeys for partner demand programs
- Demonstrated success identifying, standardizing, and scaling high-performing programs across multiple partners and markets
- Experience representing Partner Marketing in senior-level GTM and pipeline planning discussions
- Salesforce
Benefits
Comp & perks- Career development resources
- Wellbeing programs
- Innovation practices
- Employee initiatives and giving campaigns
- Inclusive workplace culture