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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in marketing analytics, including pipeline health analysis, campaign performance measurement, and revenue attribution. Proficient in developing executive-level dashboards and translating complex data insights into actionable business strategies.
Highest-signal resume keywords
Marketing AnalyticsPipeline AnalyticsB2B SaaS Marketing PerformanceExecutive-Level Dashboard DevelopmentData-Driven Decision-Making
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign Performance MeasurementFunnel Conversion AnalysisRevenue AttributionPredictive ModelingAutomated ReportingData AnalysisKPI DevelopmentResource Allocation OptimizationMarketing Program OptimizationMulti-Channel Marketing Analysis
Soft Skills
Strong Communication SkillsOrganizational SkillsPrioritization SkillsMentoringCollaboration
Tools & Technologies
AI-Enabled AnalyticsPredictive Modeling ToolsSelf-Service Analytics SolutionsDashboardsScorecards
Industry Keywords
Demand GenerationRevenue Funnel ManagementB2BMarketing EffectivenessData Quality Improvement
About the role
Key responsibilities & impact- Lead analysis of pipeline health, funnel conversion, stage progression, pipeline coverage, and revenue performance across the demand waterfall
- Identify gaps versus targets and operational and programmatic drivers impacting performance
- Measure and report on campaign effectiveness, including lead generation, engagement, pipeline creation, influenced revenue, and return on marketing investment
- Develop insights and recommendations to optimize marketing programs, targeting, and resource allocation
- Develop and maintain dashboards, scorecards, and executive-level reporting
- Conduct ad hoc and strategic analyses for planning, forecasting, and business decision-making
- Partner with Marketing leadership on channel effectiveness, messaging, audience targeting, and resource allocation
- Present findings and recommendations to senior stakeholders
- Collaborate with cross-functional stakeholders to define and evolve KPIs, measurement frameworks, and reporting standards
- Improve data quality, reporting accuracy, and measurement processes
- Mentor and coach team members
- Stay current on marketing analytics best practices and emerging technologies
Requirements
What you’ll need- Bachelor's degree in Marketing, Business Analytics, Statistics, Economics, or a related field (or equivalent experience)
- 8+ years of experience in marketing analytics, campaign performance, pipeline analytics, or demand generation analytics
- Strong understanding of revenue funnel management, pipeline analytics, and B2B SaaS marketing performance metrics
- Knowledge of funnel conversion, demand generation, and revenue attribution
- Ability to analyze complex data sets and translate insights into actionable business recommendations
- Ability to influence senior stakeholders and drive strategic decision-making through data-driven insights
- Experience building executive-level dashboards and presenting insights to senior stakeholders
- Strong communication skills for translating technical insights to non-technical audiences
- Strong organizational and prioritization skills
- Ability to manage multiple initiatives and collaborate across a matrixed organization
- Experience with AI-enabled analytics, predictive modeling, or automation technologies
- Experience supporting B2B SaaS or enterprise software organizations
- Experience analyzing multi-channel marketing programs
- Experience building automated reporting and self-service analytics solutions
- Familiarity with AI-driven analytics or predictive modeling tools
Benefits
Comp & perks- Career development resources
- Wellbeing programs
- Innovation practices
- Inclusive workplace culture
- Employee initiatives and community giving campaigns