Brand Manager

HyperionDev

. Define the strategic and tactical brand execution direction for marketing collateral produced by the creative studio .

Posted 10/14/2026full-timeCape Town • South AfricaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing brand marketing strategies, with a strong focus on digital marketing, performance analysis, and stakeholder collaboration. Proficient in managing marketing collateral quality assurance and aligning brand messaging with market expectations.

Highest-signal resume keywords

Digital MarketingBrand PositioningProject ManagementContent Performance AnalysisMarketing Funnel Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand MarketingMarket ResearchCustomer Persona DevelopmentA/B TestingPerformance MarketingContent StrategySocial Media MarketingCommunicationsQuality AssuranceData Analysis

Soft Skills

Excellent CommunicationSelf-StarterCollaborationAdaptabilityStakeholder Engagement

Tools & Technologies

AsanaBasecampTrelloGoogle AdsMeta Ads

Certifications & Qualifications

Diploma in BusinessDiploma in MarketingDiploma in Communications

Industry Keywords

Consumer MarketingEducation MarketingHigh-Growth MarketingDigital Consumer MarketingMarketing Collateral

About the role

Key responsibilities & impact

Define the strategic and tactical brand execution direction for marketing collateral produced by the creative studio
Align marketing collateral with partner co-marketing expectations and HyperionDev and/or partner brands
Drive Cost Per Lead and Registration down across brands
Grow conversions to Trial and Sale through quality, on-brand marketing
Build and execute brand marketing strategies for local and international markets
Improve product brand positioning and support Performance Marketing and University Partnerships in achieving product-market fit
Own visual style guides, copy guidelines, restrictions, and quality assurance
Inform overall marketing strategy with marketing intelligence
Champion HyperionDev’s full solutions set internally and externally
Monitor solution performance and educate key stakeholders
Analyze content performance across channels and generate earned and unpaid traffic
Build detailed customer personas by brand or product
Research markets, customers, and competitors
Develop product positioning, messaging, USPs, differentiators, and use cases
Collaborate with internal and external stakeholders, especially higher education institutions’ marketing teams
Support Marketing Production and Operations with branded collateral QC/QA and approvals
Provide timely performance updates on user engagement, content performance, and campaign effectiveness
Use structured A/B testing and content performance analysis to iterate brand positioning

Requirements

What you’ll need

A Diploma in Business, Marketing or Communications field
At least 3 years of marketing experience in a high-growth and digital consumer-marketing space
1+ years of project management experience relating to large-scale consumer marketing, preferably with at least a national scope
At least 1 year of experience marketing education-related products
Deep understanding of digital marketing and marketing funnels
Experience working in a marketing team with diverse skill sets
Experience working with clients and partners towards creative alignment
Experience managing suppliers and third-party agencies
Self-starter who thrives in a fast-paced environment
Thorough understanding of online and offline marketing funnels
Excellent written and verbal communication skills
Detailed understanding of social media marketing, communications, and PR
Preferred: Degree in Marketing or Communications
Preferred: 2+ years of international project management experience relating to large-scale consumer marketing
Preferred: 2+ years of experience marketing education-related products
Preferred: Understanding of the software development space
Preferred: Experience with content calendars and scheduling tools
Preferred: Experience with project management tools such as Asana, Basecamp, or Trello
Preferred: Experience managing sprints involving marketers and developers
Preferred: Management of external suppliers and freelancers
Preferred: Detailed knowledge of website/data analysis
Preferred: Detailed reporting on website and social media metrics, including Google Ads and Meta Ads

Benefits

Comp & perks

Flexible & remote working: remote-friendly organisation and flexible work options
Up to 19 annual leave days
Health insurance or medical aid benefits
Opportunities to work with leaders in edtech, developer education, and developer assessments
Work with an ambitious, high-performing tech company
Purpose-driven, life-changing work improving access to education and tech careers
Culture of growth and learning