Copywriter

HyperionDev

. Create clear and appealing communication of the company identity and brand story .

Posted 11/4/2026full-timeCape Town • South AfricaJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in copywriting and content creation, with a strong focus on SEO optimization, brand messaging, and digital marketing strategies. Proficient in using analytics tools to drive content performance and enhance brand awareness.

Highest-signal resume keywords

Copywriting ExperienceSEO OptimizationGoogle AnalyticsBrand MessagingContent Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CopywritingContent EditingSEOPerformance MarketingA/B TestingDigital MarketingEmail Campaign OptimizationSocial Media ManagementContent CreationData Analysis

Soft Skills

Written CommunicationVerbal CommunicationCreativityCollaborationAmbition

Tools & Technologies

Google AnalyticsCRM SoftwareSocial Media PlatformsEmail Marketing ToolsContent Management Systems

Certifications & Qualifications

Qualification in Creative WritingQualification in JournalismQualification in MarketingQualification in English

Industry Keywords

Brand AwarenessThought LeadershipContent MarketingDigital MarketingConsumer Engagement

About the role

Key responsibilities & impact

Create clear and appealing communication of the company identity and brand story
Ideate and research content marketing alongside the Content Marketer and Email Marketer
Write SEO-optimised blog posts regularly
Create copy for email, social media, and video
Produce performance marketing copy for Facebook and TikTok ads and YouTube videos
Continuously improve website content and results
Create engaging social media content
Manage social media communities day to day
Optimise results from email campaigns
Optimise brand awareness and thought leadership
Use Google Analytics, CRM data, and other sources to inform decisions
Learn and apply CRO and A/B testing concepts

Requirements

What you’ll need

2-3+ years of work experience as a copywriter or content editor
1+ years of experience actively involved in brand messaging for a large consumer or business-facing brand
A qualification in creative writing, journalism, marketing, English, or a related field
Perfect written communication skills and near-perfect verbal communication skills
A track record of exceeding targets and ambition
Strong knowledge of digital marketing as a whole
Working knowledge of Google Analytics and other data analysis tools
Practical experience with SEO
Preferred: 3+ years of copywriting experience, including thought leadership, brand messaging, and coordinating the rebranding of a company
Preferred: track record of excellent brand-writing skills, evidenced by creative awards and public accolades
Preferred: experience writing copy for a brand reaching hundreds of thousands of consumers monthly
Preferred: experience as an editor of a large-scale digital marketing platform, such as a blog or website
A portfolio of written work demonstrating copywriting abilities is required

Benefits

Comp & perks

Flexible & remote working: flexible work options; this role may require a once a week presence at the Cape Town offices if Cape Town-based
Opportunity to work with leaders in edtech, developer education, and developer assessments across Africa, Europe and the US
Life-changing work making education and tech careers accessible
People-forward culture focused on growth, learning, and continuous improvement