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Product Marketing Manager
HyperionDev. Build audience personas and gather qualitative customer insights, market research and competitor intelligence .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing and project management, with a strong focus on customer research, digital marketing channels, and stakeholder collaboration. Proven ability to develop effective product positioning and manage concurrent marketing projects to successful completion.
Highest-signal resume keywords
Product Marketing ExperienceProject Management SkillsQualitative Customer ResearchDigital Marketing KnowledgeStakeholder Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product PositioningMarket ResearchMarketing OperationsCustomer InsightsProject CoordinationMessaging DevelopmentDocumentation MaintenanceMarketing Performance Analysis
Soft Skills
Strong Written CommunicationOrganizational SkillsStakeholder Management
Tools & Technologies
AsanaBasecampTrello
Certifications & Qualifications
Diploma in BusinessDiploma in MarketingDiploma in Communications
Industry Keywords
EdtechConsumer-Facing BusinessGo-To-Market PlansProduct LaunchesUniversity Partnerships
About the role
Key responsibilities & impact- Build audience personas and gather qualitative customer insights, market research and competitor intelligence
- Develop course propositions, USPs and differentiators reflecting prospective students’ needs
- Coordinate course launches and marketing projects from planning through completion
- Maintain briefs, timelines, responsibilities and dependencies across projects
- Align internal teams and university partners on requirements, deliverables and approvals
- Resolve blockers and keep stakeholders informed
- Maintain accurate course information, positioning documents and partner requirements
- Coordinate internal and external marketing workflows and approvals
- Review marketing materials for factual accuracy, consistency and agreed product messaging
- Combine customer feedback and marketing results to improve messaging, processes and project delivery
Requirements
What you’ll need- At least 3 years’ experience in product marketing, brand management, marketing operations or a comparable role involving customer research and cross-functional delivery
- At least 1 year’s project management experience coordinating marketing projects, launches or product updates across multiple stakeholders
- Experience conducting qualitative customer or market research and translating findings into practical recommendations
- Experience developing product positioning, messaging or clear customer propositions
- Demonstrated ability to manage briefs, timelines, dependencies and approvals across concurrent projects
- Experience maintaining documentation and reviewing customer-facing information for accuracy and consistency
- A sound understanding of digital marketing channels and the customer journey from initial interest to purchase
- Strong written communication, stakeholder management and organisational skills
- A diploma in Business, Marketing, Communications or a related field, or equivalent relevant professional experience
- Preferred: at least 4 years’ relevant experience in a high-growth consumer-facing business
- Preferred: at least 2 years’ project management experience delivering projects across multiple markets or external partners
- Preferred: experience in education or edtech, particularly marketing courses or working with university partners
- Preferred: experience coordinating go-to-market plans and product launches
- Preferred: experience managing partner approval processes, external agencies or suppliers
- Preferred: familiarity with project management tools such as Asana, Basecamp or Trello
- Preferred: experience using customer feedback and marketing performance data to inform decisions
- Preferred: a degree in Business, Marketing, Communications or a related discipline
Benefits
Comp & perks- Flexible & remote working: remote-friendly organisation and flexible work options
- Up to 19 annual leave days
- Health insurance or medical aid benefits
- Opportunities to work with teams in Africa, the US, and Europe
- Growth and learning culture
- Life-changing work contributing to accessible education and tech careers