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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing internal and external communications strategies, with a strong focus on content production, performance measurement, and relationship-building initiatives. Proficient in utilizing digital tools and analytics to enhance corporate branding and marketing efforts.
Highest-signal resume keywords
Corporate CommunicationsContent ProductionPerformance MeasurementInbound MarketingEmail Marketing Tools
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Writing SkillsCampaign PlanningKPI DefinitionEditorial Calendar ManagementBasic Design SkillsVideo Editing Skills
Soft Skills
Relationship BuildingCollaborationAdaptability
Tools & Technologies
Microsoft OfficePower BIGoogle AnalyticsZoomStreamYardEventbriteCanvaCapCutPremiere
Industry Keywords
B2BTechnologyStartupInsurance
About the role
Key responsibilities & impact- Develop and implement internal and external communications strategies aligned with the company’s objectives and values
- Execute the internal communications strategy, promoting clarity, engagement, and organizational alignment
- Develop corporate campaigns focused on culture, organizational leadership, events, and commemorative dates
- Structure and manage the integrated communications and marketing calendar
- Create, review, and adapt corporate and commercial content, including emails, announcements, presentations, articles, newsletters, scripts, videos, and podcasts
- Work collaboratively with HR, Legal, Sales, and executive leadership
- Plan and execute customer and prospect relationship strategies
- Support the Sales team with campaigns, content, and materials for demand generation, customer retention, and cross-selling
- Develop and coordinate inbound marketing initiatives, including content production, premium content, campaigns, and lead generation
- Contribute to digital and external communications, social media, the website, PR, corporate positioning, and branding
- Plan, execute, and monitor corporate events from planning through post-event activities
- Plan and enhance the corporate website and landing pages
- Build relationships with entities, regulatory bodies, and media outlets in the insurance industry
- Monitor and measure campaign performance through KPIs and metrics, preparing reports and recommending improvements
- Use Artificial Intelligence tools to optimize processes, produce content, and improve efficiency
- Conduct benchmarking and monitor trends in communications, marketing, technology, and the market
Requirements
What you’ll need- Bachelor’s degree in Communications, Journalism, Public Relations, Marketing, or a related field
- Solid experience in corporate internal communications
- Experience with corporate communications, content production, and channel management
- Excellent writing skills, with a strong ability to adapt language for different audiences and channels
- Experience planning and executing communications and marketing campaigns
- Familiarity with performance measurement, KPI definition, and performance analysis
- Experience managing editorial calendars and content planning
- Experience with relationship-building initiatives, inbound marketing, or supporting commercial teams
- Experience with email marketing tools and data analysis
- Experience with online event platforms such as Zoom, StreamYard, and Eventbrite
- Basic design and video editing skills using Canva, CapCut, basic Premiere, or similar tools
- Knowledge of Microsoft Office, Power BI, and Google Analytics
- Preferred: experience establishing a marketing function in a startup
- Preferred: experience in corporate communications and marketing, ideally in B2B, technology, startup, or insurance companies
Benefits
Comp & perks- Meal Voucher
- Food Voucher
- Bradesco Medical Plan
- Bradesco Dental Plan
- Wellhub and TotalPass
- Transportation Voucher
- Childcare Assistance
- Profit-Sharing and Results-Based Bonus
- Life Insurance
- Private Pension Plan
- Birthday day off
- Extended paternity leave
- Partnership with Creditas
- Remote Work Policy
- Position also open to candidates with disabilities
