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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading global social media strategies, particularly on TikTok and Instagram, while managing a team and ensuring brand consistency across diverse markets. Capable of translating product challenges into engaging content and tracking performance metrics to drive growth.
Highest-signal resume keywords
Social Media StrategyContent DevelopmentTeam ManagementPerformance TrackingBrand Consistency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Social Media ManagementContent CreationEditorial DirectionKPI TrackingVisual Sensibility
Soft Skills
Creative ThinkingCollaborationFeedback ProvisionAdaptabilityOrganizational Skills
Industry Keywords
TikTokInstagramInfluencer MarketingBrand StrategyStartup Experience
About the role
Key responsibilities & impact- Lead the global social media strategy across TikTok and Instagram
- Strengthen and grow the existing editorial direction
- Ensure brand consistency in a rapidly scaling environment
- Translate real-world app usage and product challenges into clear, compelling content
- Develop and evolve recurring formats, series, and concepts
- Test new angles and identify content with strong organic, influencer, and paid potential
- Bridge creativity, performance, and product
- Manage a three-person social media team covering content and art direction
- Provide clear direction, strong briefs, and constructive feedback
- Organize production, priorities, and key moments
- Implement simple, efficient processes
- Support iara’s international expansion across social platforms
- Adapt content and messaging for different markets without losing the brand identity
- Track engagement, watch time, brand recall, and usage KPIs
- Collaborate with influencer, creator, product, and marketing teams
Requirements
What you’ll need- 4+ years of experience in social media, content, or brand roles at a startup, app, media company, or brand
- Strong understanding of TikTok and Instagram
- Ability to think about strategy, brand, and performance as an integrated whole
- Strong visual sensibility without focusing exclusively on art direction
- Comfortable working in fast-paced, dynamic, and ambitious environments
- Interest in internationally oriented projects
Benefits
Comp & perks- Remote work available
- Permanent employment contract
- Fixed-term contract possible
- Freelance engagement possible