iara.

Social Media Manager

• Lead the global social media strategy across TikTok and Instagram
• Strengthen and grow the existing editorial direction
• Ensure brand consistency in a rapidly scaling environment
• Translate real-world app usage and product challenges into clear, compelling content
• Develop and evolve recurring formats, series, and concepts
• Test new angles and identify content with strong organic, influencer, and paid potential
• Bridge creativity, performance, and product
• Manage a three-person social media team covering content and art direction
• Provide clear direction, strong briefs, and constructive feedback
• Organize production, priorities, and key moments
• Implement simple, efficient processes
• Support iara’s international expansion across social platforms
• Adapt content and messaging for different markets without losing the brand identity
• Track engagement, watch time, brand recall, and usage KPIs
• Collaborate with influencer, creator, product, and marketing teams

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Social Media Manager