Marketing Specialist

IAS - Industrial Application Software

. Develop and implement comprehensive online and offline advertising campaigns and strategies in collaboration with the Marketing Manager .

Posted 10/23/2026full-timeKarlsruhe • GermanyMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing comprehensive digital marketing strategies, optimizing online presence, and managing cross-marketing partnerships. Proficient in PR strategy, content creation, and analyzing market trends to enhance brand messaging and engagement.

Highest-signal resume keywords

Digital Marketing Campaign ManagementB2B Technology KnowledgePublic Relations StrategyContent Creation for Digital FormatsSocial Media Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingSearch Engine OptimizationWeb Traffic AnalysisContent WritingMarket ResearchPromotional Event PlanningCross-Marketing PartnershipsBrand MessagingDigital Asset OptimizationStorytelling

Soft Skills

Excellent Communication SkillsInterpersonal Skills

Industry Keywords

B2BInternational TradeSoftwareERPDigital TrendsMarketing Technology

Tech Stack

Tools & technologies

ERP

About the role

Key responsibilities & impact

Develop and implement comprehensive online and offline advertising campaigns and strategies in collaboration with the Marketing Manager
Plan and support promotional events and competitions
Manage cross-marketing partnerships with other companies
Create and distribute social media content
Optimize websites for search engines
Analyze web traffic data
Conduct customer surveys to gain a better understanding of market segments
Coordinate with organizational teams to develop and standardize digital corporate assets
Monitor the performance of digital assets and provide recommendations for improvement
Research digital trends and marketing technology tools and propose implementation opportunities
Align digital marketing strategies with internal stakeholders and marketing and business objectives
Contribute to strategies for maintaining long-term digital connections with offices worldwide
Plan and execute digital marketing campaigns and monitor the company’s online presence
Identify trends and insights
Plan and oversee the company’s presence on Facebook, Instagram, LinkedIn, and other platforms
Help shape the brand voice and develop engaging brand and product messaging
Create storytelling opportunities and content about the brand, products, and technology in collaboration with internal stakeholders
Own the PR strategy and collaborate with external partners and agencies worldwide
Coordinate and prepare executives’ participation in conferences and events, including speaking opportunities
Manage social media accounts and contribute copy for additional marketing channels

Requirements

What you’ll need

Excellent communication and interpersonal skills
Strong knowledge of B2B technology, international trade, software, and ERP
At least 5 years of experience in PR or executive communications
Proven ability to write effectively for multiple digital formats, including emails, articles, blog posts, social media updates, sales materials, infographics, and more
At least 5 years of experience in PR and marketing

Benefits

Comp & perks

Personalized onboarding and training in a dynamic work environment, including training on caniasERP software
Opportunities for professional development and career growth within a global company
Performance-based compensation
Interesting projects and the opportunity to assume responsibility quickly
Open communication and short decision-making paths
A committed and collaborative team