IAS - Industrial Application Software

Marketing

• Develop and implement comprehensive online and offline advertising campaigns and strategies in collaboration with the Marketing Manager
• Plan and support promotional events and competitions
• Manage cross-marketing partnerships with other companies
• Create and distribute social media content
• Optimize websites for search engines
• Analyze web traffic data
• Conduct customer surveys to gain a better understanding of market segments
• Coordinate with organizational teams to develop and standardize digital corporate assets
• Monitor the performance of digital assets and provide recommendations for improvement
• Research digital trends and marketing technology tools and propose implementation opportunities
• Align digital marketing strategies with internal stakeholders and marketing and business objectives
• Contribute to strategies for maintaining long-term digital connections with offices worldwide
• Plan and execute digital marketing campaigns and monitor the company’s online presence
• Identify trends and insights
• Plan and oversee the company’s presence on Facebook, Instagram, LinkedIn, and other platforms
• Help shape the brand voice and develop engaging brand and product messaging
• Create storytelling opportunities and content about the brand, products, and technology in collaboration with internal stakeholders
• Own the PR strategy and collaborate with external partners and agencies worldwide
• Coordinate and prepare executives’ participation in conferences and events, including speaking opportunities
• Manage social media accounts and contribute copy for additional marketing channels

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Marketing Specialist