Marketing Manager

IBMC

. Build a repeatable demand engine so qualified inbound enquiries become a reliable source of pipeline .

Posted 9/24/2026full-timeRemote • IndonesiaMid-LevelSenior💰 IDR 120,000,000 - IDR 192,000,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B marketing with a focus on generating qualified inbound leads and establishing effective lead qualification processes. Proficient in content creation, SEO, and managing digital platforms to enhance brand visibility and pipeline contribution.

Highest-signal resume keywords

B2B Marketing ExperienceLead Qualification ProcessesContent CreationSEO ManagementFluent in English and Bahasa Indonesia

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead GenerationContent DevelopmentSEO OptimizationWebsite ManagementPipeline Metrics AnalysisMarket PositioningDigital AuditBrand ConsistencyTarget Segment DefinitionCommercial Literacy

Soft Skills

Independent WorkDirection SettingStrong Communication

Tools & Technologies

LinkedInWebsite Analytics ToolsContent Management Systems

Industry Keywords

B2B ServicesProfessional ServicesHR ServicesConsultingEORPEOEmployment ComplianceMarket Entry GuidanceConsumer AcquisitionWorker-Side Acquisition

About the role

Key responsibilities & impact

Build a repeatable demand engine so qualified inbound enquiries become a reliable source of pipeline
Define target segments, channels and qualified enquiry criteria for a B2B services business
Develop positioning and messaging differentiating IBMC from competitors and do-it-yourself entity setup
Build a consistent content engine covering labour law updates, market entry guidance and sector briefings
Own the website, SEO for high-intent search terms and LinkedIn
Define lead qualification and handover processes with business development
Establish baseline metrics and report on cost per qualified lead and pipeline contribution
Ensure brand consistency across proposals, decks, website and outbound material
Help shape go-to-market for IBMC's blue-collar workforce platform as scope expands
Report to the Managing Director and work closely with business development
Establish positioning, target segments, baseline metrics and a digital audit in months 1–2
Launch a sustainable content engine and implement lead qualification and handover in months 3–4
Generate measurable qualified inbound pipeline and establish cost per qualified lead in months 5–6

Requirements

What you’ll need

Proven B2B marketing experience in a services business, ideally professional services, HR services, consulting or similar, where the sale is considered and relationship-led rather than transactional
Track record generating qualified pipeline, with real numbers you can speak to, not campaign activity as an end in itself
Strong written English and Bahasa Indonesia
Practical hands-on capability across content, SEO, LinkedIn and website management
Commercial literacy: comfortable working alongside business development and being measured on pipeline rather than activity
Able to work independently and set direction
Understanding of EOR, PEO or employment compliance as a category is useful but not required
Experience marketing to foreign companies entering a new market, or to China-based or regional outbound investors, is useful but not required
Consumer or worker-side acquisition experience is useful but not required
Design capability or comfort directing external design resource is useful but not required