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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in creative direction, brand identity, and multi-channel campaign execution, with a strong focus on developing and optimizing creative operational processes. Proven ability to lead and mentor creative teams while aligning creative initiatives with business goals.
Highest-signal resume keywords
Creative DirectionBrand Identity DevelopmentMulti-Channel Campaign ExecutionLeadership in Creative TeamsCreative Operational Processes
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Creative Strategy DevelopmentBrand Asset CreationCampaign ManagementData Translation into Creative ConceptsCreative Review and Feedback
Soft Skills
Exceptional LeadershipStrong CommunicationMentoringResource PlanningTeam Health Management
Industry Keywords
B2B MarketingTechnology ExperienceCreative Studio ManagementBrand TransformationOperational Efficiency
About the role
Key responsibilities & impact- Shape Ibotta’s brand look and feel across enterprise marketing and communications
- Lead the creative studio in developing brand assets and campaigns that build awareness and grow CPG advertising revenue
- Build corporate brand identity and creative guidelines across every touchpoint
- Lead and mentor creative professionals across design and production
- Partner with product, analytics, marketing, and leadership teams
- Translate complex product offerings, data, and value propositions into engaging creative concepts
- Establish and optimize creative operational processes for efficiency, quality, and scalability
- Lead creative reviews and provide actionable feedback
- Serve as an internal and external brand ambassador, articulating creative vision and strategy
- Manage team health, resource planning, and talent strategy
- Uphold Ibotta’s Core Values
Requirements
What you’ll need- 8+ years of experience as a hands-on creative with a proven track record across diverse media
- In-house experience strongly preferred
- 4+ years of experience leading creative teams in dynamic, fast-growing companies
- B2B / technology experience ideally
- Portfolio or sample of work demonstrating excellence in creative direction, brand identity, and multi-channel campaign execution
- Exceptional leadership and communication skills
- Proven track record developing and executing creative strategies that drive measurable business impact
- Deep expertise across multi-disciplinary creative work
- Proven understanding of multi-channel marketing strategy and tying creative initiatives to business goals
- Experience establishing and scaling creative operations and processes
- Comfort operating in ambiguity and driving brand transformation
- Must live in the United States
- Applicants must be currently authorized to work in the United States on a full-time basis
Benefits
Comp & perks- Flexible time off
- Medical, dental, and vision benefits
- Employee Stock Purchase Program
- 401(k) match
- Paid parking
- Snacks
- Occasional meals
- Relocation bonus
- Equity included in overall compensation package
- Variable compensation component in addition to base salary
