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Ibotta

Director, Product Management – Campaign Platform

Ibotta

. Own the vision, strategy, and multi-year roadmap for the IPN Campaign Platform .

Posted 10/15/2026full-timeDenver • Colorado • United StatesLead💰 $173,000 - $198,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates extensive product management expertise with a focus on API-first platforms and performance marketing, while fostering a customer-centric culture and leveraging AI for product development and strategy.

Highest-signal resume keywords
Product Management ExperienceAPI-First Platform LeadershipAI FluencyProduct Strategy DevelopmentTeam Development and Coaching

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Product ManagementAPI ManagementCampaign StrategyData-Informed Decision MakingPerformance MarketingProduct Roadmap DevelopmentProduct StandardsProduct Process EvolutionAudience ManagementAsset Management
Soft Skills
LeadershipCoachingGoal SettingCross-Functional CollaborationProblem Solving
Tools & Technologies
ClaudeChatGPT
Industry Keywords
Ad TechMarketing PlatformsEnterprise SaaSComplex Data Products

About the role

Key responsibilities & impact
  • Own the vision, strategy, and multi-year roadmap for the IPN Campaign Platform
  • Define and execute the strategy for buying and managing IPN campaigns off-platform through APIs and external partners
  • Lead, coach, and grow a team of Product Managers across Campaign APIs, Audience Platform, Product Data, and External Integrations
  • Set standards for high-quality product work
  • Set priorities and success metrics
  • Run quarterly and strategic planning so teams are sequenced and resourced to deliver
  • Align cross-functional partners around shared goals and remove blockers to execution
  • Build AI fluency across the team and put AI at the center of product discovery, definition, and delivery
  • Build a customer-obsessed culture grounded in clarity, ownership, and high-velocity execution
  • Uphold Ibotta’s Core Values

Requirements

What you’ll need
  • 8+ years of product management experience, including 3+ years managing PMs
  • BA/BS in computer science, engineering, or a related technical field required
  • Experience with advertising or performance marketing platforms: campaign APIs, audiences, product data, or asset management
  • Experience leading API-first or multi-persona platforms (ad tech, marketing platforms, enterprise SaaS, or complex data products)
  • Product strategy experience translating company vision and customer needs into a coherent platform roadmap
  • Strong product sense and data-informed decision making
  • Ability to hold a PM team to high product standards
  • Ability to lead through others, set goals, remove blockers, and hold teams accountable without acting as a hands-on IC
  • Demonstrated AI fluency, including daily use of tools like Claude or ChatGPT
  • Experience evolving a product process or team operating model with AI
  • Track record of attracting, developing, and retaining strong PM talent
  • Must live in the United States
  • Applicants must be currently authorized to work in the United States on a full-time basis

Benefits

Comp & perks
  • Relocation bonus
  • Flexible time off
  • Medical insurance
  • Dental insurance
  • Vision insurance
  • Employee Stock Purchase Program
  • 401k match
  • Paid parking
  • Snacks
  • Occasional meals
  • Equity included in overall compensation package
  • Variable compensation component in addition to base salary