Product Marketing Manager, Campaign Experience – Activation

. Develop and execute go-to-market plans for new campaign-platform capabilities and experiences .

Posted 9/25/2026full-timeDenver • Colorado • United StatesMid-LevelSenior💰 $100,000 - $115,000 per yearWebsite

Tools & technologies

Key responsibilities & impact

Develop and execute go-to-market plans for new campaign-platform capabilities and experiences
Translate product capabilities into customer value, positioning, messaging, and sales enablement
Own launch execution, including messaging, enablement, training, communications, and adoption plans
Partner with Product and the Senior Product Marketing Manager to commercialize campaign experience strategy
Build understanding of campaign personas through customer feedback, research, and behavioral insights
Identify opportunities to improve adoption and usability
Partner with Sales and Sales Enablement to prepare teams for new capabilities, workflows, and processes
Develop resources needed by sales teams
Track launch adoption, performance, and market feedback
Translate insights into recommendations that improve engagement and commercial impact
Support AI-assisted campaign planning, automation, and new campaign experiences
Uphold Ibotta's Core Values

What you’ll need

4+ years of experience across Product Marketing, Go-to-Market, Marketing, Product Management, Sales Enablement, or related disciplines
Experience bringing products or capabilities to market
Experience in adtech, retail media, commerce media, performance marketing, SaaS, or another B2B technology environment preferred
Experience working with enterprise CPG customers or sales organizations strongly preferred
Demonstrated ability to develop and execute product launches and go-to-market programs
Strong understanding of translating product functionality into customer value, messaging, and sales materials
Experience working closely with Product and cross-functional teams
Excellent project management and cross-functional collaboration skills
Strong written and verbal communication skills
Ability to make complex products and workflows easy to understand
Comfortable working with Product, Sales, and Sales Enablement
Curious and customer-oriented
Highly organized and able to balance strategic thinking with hands-on execution
Comfortable operating in a high-growth environment with organizational change and ambiguity
Bachelor's degree or equivalent experience preferred
Must live in the United States
Must be currently authorized to work in the United States on a full-time basis

Comp & perks