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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing product communications strategies, including crafting compelling narratives and messaging frameworks for diverse audiences. Proven ability to collaborate cross-functionally and manage multiple projects while maintaining high-quality standards.
Highest-signal resume keywords
Product CommunicationsB2B Technology ExperienceExceptional Writing AbilityCross-Functional CollaborationEditorial Instinct
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content DevelopmentMessaging FrameworksPress MaterialsNarrative BuildingBylines PlacementEditorial ExperienceProduct Launch NarrativesResearch SkillsAudience AnalysisCommunications Calendar Management
Soft Skills
Highly OrganizedSelf-DirectedDeadline ManagementAdaptabilityCreative Thinking
Industry Keywords
AdtechRetail MediaPerformance MarketingCPGsB2B CommunicationsTrade PublicationsThought LeadershipIndustry TrendsCompetitive AnalysisNarrative Frameworks
About the role
Key responsibilities & impact- Own end-to-end communications for Ibotta Performance Network product launches and feature releases
- Develop narratives and messaging frameworks, press materials, and external announcements
- Partner with product and marketing teams to understand products and translate capabilities into audience-ready communications
- Develop and maintain a coordinated product communications calendar
- Align product announcements with Ibotta's broader B2B positioning and category challenger narrative
- Research, write, and place bylines, contributed articles, and opinion pieces for executives and subject matter experts
- Build a pipeline of thought leadership content reinforcing IPN's position as a performance marketing platform for CPGs
- Collaborate with the Vice President to identify voices, venues, and topics
- Monitor industry trends, competitor narratives, and category conversations for timely angles and whitespace opportunities
- Serve as a go-to writer and editor across the communications function
- Build and maintain messaging documents, narrative frameworks, and positioning guides
- Support executive talking points, briefing documents, and press Q&As
- Report to the Vice President of Corporate & B2B Communications
Requirements
What you’ll need- 5-7+ years of communications, content, or editorial experience, ideally in B2B technology, adtech, retail media, or a related field
- Exceptional writing ability, including making complex technology clear, compelling, and consequential
- Experience owning product communications or launch narratives in a fast-moving technology company
- Ability to write in multiple voices and for multiple audiences, from trade press editors to CPG executives
- Proven editorial instinct and ability to identify compelling angles in product updates and build narratives around them
- Experience working cross-functionally with product, marketing, and sales teams to gather input and drive alignment
- Highly organized and self-directed, with ability to manage multiple deadlines without losing quality
- Experience placing bylines or contributed content in trade or business publications is a plus
- Must live in the United States
- Applicants must be currently authorized to work in the United States on a full-time basis
Benefits
Comp & perks- Relocation bonus
- Flexible time off
- Medical insurance
- Dental insurance
- Vision insurance
- Employee Stock Purchase Program
- 401k match
- Paid parking
- Snacks
- Occasional meals
- Equity included in the overall compensation package
- Variable component in addition to base salary