Senior Manager, Lifecycle Marketing

Ibotta

. Own the end-to-end Saver lifecycle strategy from onboarding and first redemption through habit formation, retention, and win-back .

Posted 10/14/2026full-timeDenver • Colorado • United StatesSenior💰 $120,000 - $140,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in lifecycle marketing strategies, including onboarding, retention, and rewards program management, while leveraging data-driven insights to optimize customer engagement and improve key performance metrics. Proven ability to lead and develop marketing teams, collaborate cross-functionally, and execute multi-channel campaigns effectively.

Highest-signal resume keywords

Lifecycle Marketing StrategyBraze Customer Engagement PlatformTeam Management and DevelopmentData-Driven Decision MakingConsumer Marketing Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle Program DevelopmentSegmentation and Personalization FrameworksA/B TestingKPI Definition and ReportingBudget Management

Soft Skills

Excellent CommunicationCross-Functional CollaborationLeadership

Tools & Technologies

BrazeLookerSalesforce Marketing CloudIterable

Industry Keywords

Consumer MarketingRetention MarketingLoyalty ProgramsD2CConsumer Apps

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Own the end-to-end Saver lifecycle strategy from onboarding and first redemption through habit formation, retention, and win-back
Design, build, and continuously optimize always-on journeys in Braze across email, push, and in-app messaging
Develop segmentation and personalization frameworks based on behavior, tenure, and value
Identify Saver journey drop-off points and design data-driven interventions
Lead lifecycle strategy and execution for bonus and rewards programs, including evergreen bonuses and seasonal tentpoles
Partner with Finance, Analytics, and Marketing Operations to manage and optimize lifecycle and bonus budgets
Own the lifecycle rewards programming calendar across channels and teams
Collaborate with Sales and Client teams to integrate brand and retailer partnerships into Saver-facing programs
Define lifecycle success metrics and build reporting for activation, redemption, retention, reactivation, and incrementality
Champion A/B and holdout testing and turn insights into repeatable playbooks
Partner with Product, Engineering, and Data on lifecycle tooling, triggers, data infrastructure, and product launches
Lead, coach, and grow a team of lifecycle marketers
Partner with Integrated, Creative, User Acquisition, and Care teams on coordinated multi-channel campaigns
Uphold Ibotta's Core Values

Requirements

What you’ll need

7–10 years of consumer marketing experience, with at least 4 years focused on lifecycle, CRM, or retention marketing
2+ years of experience managing and developing a team of marketers
Proven track record building and scaling lifecycle programs that measurably improved activation, engagement, and retention
Hands-on expertise with Braze or similar customer engagement platforms, such as Iterable or Salesforce Marketing Cloud
Experience managing incentive, bonus, loyalty, or rewards programs and associated budgets
Data-driven mindset with ability to define KPIs, design experiments, interpret results, and pivot quickly
Comfort with Looker or similar BI tools
Experience with roadmaps, experimentation, and sprint cycles with Product and Engineering partners
Excellent communication and ability to rally cross-functional teams and present strategy and results to senior leadership
Background in D2C, consumer apps, marketplaces, or loyalty/rewards products
Bachelor's degree in Marketing, Business, or related field
Must live in the United States
Applicants must be currently authorized to work in the United States on a full-time basis

Benefits

Comp & perks

Flexible time off
Medical, dental, and vision benefits
Employee Stock Purchase Program
401(k) match
Paid parking
Snacks
Occasional meals
Relocation bonus
Variable compensation component in addition to base salary