Vice President, Corporate & B2B Communications

Ibotta

. Develop and own a communications strategy positioning Ibotta as a leading enterprise technology company and the Ibotta Performance Network as a performance marketing platform for CPG brands .

Posted 11/6/2026full-timeDenver • Colorado • United StatesLead💰 $225,000 - $260,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing communications strategies for B2B technology and performance marketing, with a strong focus on building executive thought leadership and securing earned media coverage. Proven ability to craft compelling narratives and manage high-level executive communications in fast-paced environments.

Highest-signal resume keywords

B2B Technology ExperienceEarned Media CoverageExecutive Thought LeadershipStrategic CommunicationsPublic Relations Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Communications Strategy DevelopmentMessaging Framework CreationMedia MonitoringShare-of-Voice AnalyticsContent DevelopmentMedia TrainingNarrative BuildingExecutive Communication ProgramsThought Leadership DevelopmentCrisis Communication

Soft Skills

Exceptional Written CommunicationExceptional Verbal CommunicationRelationship BuildingMentoringStrategic Leadership

Industry Keywords

CPGRetail MediaAdtechPerformance MarketingTrade PressBusiness PressExecutive-Level TrustCategory Challenger NarrativesFast-Moving EnvironmentsFounder-Led Companies

About the role

Key responsibilities & impact

Develop and own a communications strategy positioning Ibotta as a leading enterprise technology company and the Ibotta Performance Network as a performance marketing platform for CPG brands
Reposition Ibotta from a consumer loyalty app to a full-stack B2B technology partner
Craft messaging frameworks for CPG, retail, agency, and adtech leaders
Develop thought leadership opportunities across earned media, trade press, and industry publications
Cultivate relationships with journalists, editors, and analysts
Develop bylines, contributed content, and speaking opportunities
Use media monitoring and share-of-voice analytics to measure program effectiveness and identify coverage gaps
Develop and manage executive communications programs for the CEO and CRO
Prepare executives for media engagements, speaking opportunities, and partner conversations through messaging preparation and media training
Build senior leaders' public profiles in retail media and performance marketing
Support consistent executive points of view across digital channels and industry forums
Develop communications strategies and materials for key distribution and retail partners, including Walmart and Instacart
Partner with business development and sales teams on partner-facing narratives
Manage announcements, co-marketing moments, and milestone communications with partners
Lead and mentor one direct report
Manage Ibotta's external PR agency relationship and hold it accountable to outcomes

Requirements

What you’ll need

12+ years of communications experience
Significant experience in B2B technology, adtech, retail media, or CPG-adjacent industries
Track record of building disruptive, category challenger narratives
Experience reframing how a market thinks about a product or strategy
Ability to operate as both a strategic leader and hands-on executor in a fast-moving, founder-led environment
Builder instincts to create from scratch and credibility to earn executive-level trust
Proven track record of securing meaningful earned media coverage
Editorial relationships with blue chip publications
Deep experience developing executive thought leadership programs with measurable outcomes
Existing relationships with trade and business press covering CPG, retail, and adtech
Exceptional written and verbal communication skills
Ability to translate complex technology into crisp, executive-ready narratives
Must live in the United States
Must be currently authorized to work in the United States on a full-time basis

Benefits

Comp & perks

Relocation bonus
Flexible time off
Medical, dental, and vision benefits
Employee Stock Purchase Program
401k match
Paid parking
Snacks
Occasional meals
Equity included in overall compensation package
Variable component in addition to base salary