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Operations Analyst – Mid-Level
IBS - International Business School Americas. Operate and support Salesforce Marketing Cloud processes, including segmentation, journeys, sends, and campaign-related requests .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Salesforce Marketing Cloud operations, including segmentation and campaign management, while effectively supporting integrations and user acceptance testing across various platforms. Proficient in vendor management and operational testing, with a strong focus on data handling and documentation.
Highest-signal resume keywords
Salesforce Marketing CloudPower BISQLCRM PlatformsArtificial Intelligence Tools
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Salesforce Marketing CloudPower BISQLCRMMarketing AutomationSystem TestingData AnalysisIssue IdentificationUser Acceptance TestingAPI Familiarity
Soft Skills
Interpersonal SkillsEffective CommunicationProblem-Solving
Tools & Technologies
SalesforceSIBSIBS AppGenerative AI ToolsCustomer Service Systems
Industry Keywords
OperationsEnterprise SystemsMarketingData ScienceBusiness Administration
Tech Stack
Tools & technologiesCloudSQL
About the role
Key responsibilities & impact- Operate and support Salesforce Marketing Cloud processes, including segmentation, journeys, sends, and campaign-related requests
- Support the operation of SIBS, IBS’s proprietary service platform, including user support, issue identification, testing, and monitoring improvements
- Serve as the operational point of contact for the Power BI vendor by organizing requests, validating information and data, conducting tests, and monitoring fixes and enhancements
- Serve as the operational point of contact for IBS’s app vendor, supporting requirements gathering, testing, user acceptance testing, issue identification, and delivery tracking
- Monitor the daily operation of IBS’s Artificial Intelligence agents, identifying failures, inappropriate behavior, and opportunities for improvement
- Conduct operational testing and adjustments to the agents and monitor enhancements requiring development by partners or technical owners
- Investigate issues related to the department’s systems and route requests to IT or vendors
- Support integrations and information flows between Marketing Cloud, internal systems, and other IBS platforms
- Document procedures, business rules, incidents, and relevant system changes
- Support internal teams, especially Operations and Marketing, in using the platforms under the team’s responsibility
- Participate in new projects and improvements related to the department’s tools and processes
Requirements
What you’ll need- Bachelor’s degree in Business Administration, Marketing, Communications, Information Systems, Technology, Data Science, or a related field
- Previous experience in Operations, CRM, Marketing Automation, enterprise systems, or related functions
- Familiarity with CRM and marketing automation platforms
- Ability to work effectively with systems, data, and business rules
- Ability to conduct tests, identify issues, and document incidents in a structured manner
- Strong interpersonal skills for working with vendors and technical professionals
- Intermediate English proficiency or the ability to read and understand technical documentation in English
- Spanish is a plus
- Hands-on experience with Salesforce Marketing Cloud
- Knowledge of Salesforce
- Familiarity with Power BI
- Basic knowledge of SQL
- Experience with customer service systems, CRM platforms, or proprietary platforms
- Familiarity with APIs and system integrations
- Experience with generative Artificial Intelligence tools or AI agents
- Experience managing vendors or technology projects
- Experience testing systems, web applications, or mobile applications
Benefits
Comp & perks- Meal voucher of BRL 36.87 per day (22 days)
- Monthly food allowance of BRL 244.86
- TotalPass
- Transportation allowance, with a 6% deduction from gross salary
- Bradesco health and dental insurance, with 30% coinsurance
- Tuition assistance covering 50%, in accordance with internal policies
- Allya discount club
- In-company English classes
- Partnership with SESC: full membership card